Cultivating People Oriented Internet Thinking

In fact, the pformation of Internet to traditional industries has happened. The rapid development of electricity providers is a case in point, and the rapid spread of O2O concept is also evident.

These phenomena take place in a large consumer group and mature consumer market. Fashion apparel industry is just like this industry. Clothing, food and housing is the eternal demand of mankind.

So what is the essence of "Internet +"? How can fashion apparel industry make better use of "Internet +" to create its own competitiveness and expand its new growth space?

But the Internet is dissolving and melting all this.

The combination and penetration of Internet + traditional industries are breaking up various and new forms of expression, such as mobile Internet, Internet of things, cloud computing and big data.

A variety of new models: electricity providers, O2O, C2B, public chips...

Various new products and new services: intelligent hardware, mobile payment, APP application...

There will be new forms of expression in the future, but the core idea behind it is the people-oriented Internet thinking.

"People-oriented" shows that consumers are already in the same position as brands, or even occupy a leading position, and are closer to brands. Brands need to communicate, share and cooperate with consumers, understand consumers better, respect and understand consumers, enhance consumers' experience, and re-examine the operation mode of brands from the perspective of users.

In IT and other industries, Internet thinking has been quite common and deep, and has been concretely turned into user oriented, extreme service, fast iteration, service oriented marketing and so on.

For the fashion garment industry that is in the period of adjustment and pformation, it has experienced a stage of large wholesale and extensive development. This is exactly the embodiment of large-scale manufacturing and sales of traditional industries. In today's and future development stage, garment enterprises need to have a people-oriented Internet thinking besides industrial thinking and capital thinking, and consider the future brand operation mode and process from the perspective of users and even internal employees. This is the premise and foundation for garment enterprises to make good use of "Internet +" to enhance competitiveness.

On this basis, enterprises can adopt Internet tools and models that are suitable for their own development and avoid being dazzled by all kinds of dazzling.

The tool is lost, so as to open up the road of "Internet +" with its own characteristics.

What's more,

At present, Internet + has become a hot topic in the capital market. Clothing enterprises are increasingly using the power of capital to build their own "Internet +" mode. There are more actions in terms of electricity providers, O2O, mergers and acquisitions, Internet + companies, etc. it is foreseeable that there will be more, better and more updated "Internet +" products in the garment industry in the future.

Enterprises with better understanding and industry, capital and Internet thinking and resources will have stronger competitiveness and advantages, and will promote the development of fashion apparel industry to a higher and wider direction.

The general definition of Internet thinking is: Thinking of the market, users, products, the value chain of enterprises and even the whole business ecosystem in the context of the continuous development of technology such as mobile Internet, big data and cloud computing.

The traditional mode of thinking in the industrial age is large-scale manufacturing, large-scale sales and large-scale dissemination, emphasizing standardization, mass and identity, and the natural barrier between brands and consumers.