Wang Peiyi: From Work To Entrepreneurship

Wang Peiyi grew up from the orthodox education in China.

Learning to draw from an early age has made clear his future direction in high school and graduated from the central craft Academy of Fine Arts.

He worked in several garment enterprises, and in the first few years of his graduation, because of the company's positioning and his interests are not consistent, Wang Peiyi changed his job very often, and later changed to a young clothing company. He worked steadily for 6 years.

But like most studies.

Like Wang Peiyi, he also had his own brand dream in college, but Wang Peiyi thought that

"At that time, fashion resources and environment were very immature, and God would not care for you to that extent". Two college students who chose to start their own business after graduation soon failed.

In 2003, Wang Peiyi resigned from the company, but he founded his brand for nearly 1 years after he left home. "

He is a very entangled man, and he has some rules in his bones. He thought of all kinds of possibilities at that time, but at that time he felt that if he did not start again, he would not be able to start his whole life. "

After years of accumulation, Wang Peiyi registered the Alex Wang brand in the 2004 available time and condition.

But when the studio was set up, Wang Peiyi did not have a clear definition of the brand. But in the environment where there was almost no sales channel 10 years ago, Wang Peiyi still naturally led the design to the route of the high-end dress. "Because considering the special clothes, maybe people will have customized needs."

But now I recall that time.

I think the work experience in the clothing company is a very valuable asset. When Kaiser (China) Limited by Share Ltd designs leather, some predecessors told him that the flanging of the cuffs must be sewn, otherwise the snow will be filled with snow. This is a very deep impression on Wang Peiyi. "At that time, I knew that the design needs to consider the problem of real wear".

After Wang Peiyi set up his own studio, even if he was making a dress or wedding dress, he would tell himself that clothes were eventually made for guests, and those too heavy materials and accessories were not usually used in the design of clothes.

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Wang Peiyi, graduated from the central craft Academy of Fine Arts, has many service experience of garment companies. She founded a studio in 2004 and founded the ALEX WANG.

He has designed red carpet gowns for many stars, and is skilled at using complex manual embroidery and sexy colors to deduce the feminine beauty of male perspective.

The garment product line was also developed from the original dress design.

In 2013, his first international show, 2013/2014 autumn and winter advanced clothing show, appeared in the fashion week of Milan.

The "WANG PEIYI" studio is located in the exhibition hall of the two floor studio in the North District of Apple community art museum.

Wang Peiyi wears black rimmed glasses and wears his own black long coat. In fashion circles, Wang Peiyi has often been called Miss Wang.

The WANG PEIYI customization studio was established in 2004. He went through the intersection of the Chinese fashion trend. Before him, he was an advanced designer who focused on high-end custom dress, and the young designers after him had already done their own garments.

He himself, on the tail of the previous generation of designers, also brought the pace of the advanced custom evening dress of that era, and after making 10 years' dress, he expanded to the garment line.