Clothing Stores Must Grasp The Essentials Of Goods.

In most information contact, according to the research, about 83% of the amount of information received by human beings comes from vision, 11% comes from hearing, 3.5% comes from olfaction, 1.5% from tactile sensation, 1 of which is from taste, so it is obvious that the color of clothes is important for people to choose this dress.

According to common sense, when customers first see clothes, because the distance is relatively far away, the first impression is attractive.

Because of the visual conflict, the style of clothes is not particularly powerful.

The first thing a customer accepts is a color, which is why every season has fashionable colors and main colors.

Color, customers have a preference for color.

For customers, color affects customers' attention and interest, and even affects their mood.

For clothing shops, the entry rate is affected.

Style is the style of clothes.

Color, style and workmanship are the core of clothing.

Money is a soul, a good money. It is expressive and has vitality.

Fashion trends are changing, but design can make you different.

Most of the clothes are decorated and decorated.

When people buy clothes, apart from the color, the style will be an important consideration.

It is said that

The style is the soul of the whole product.

The style is not good-looking, or the style has a design point compared with the competitor's product style, which directly affects the competitiveness.

A piece of clothing is not fit, except for the clothes themselves.

A piece of clothing is of good style, but the feeling on it is uncomfortable.

The version is not good, but the style and color are no good.

The quality of the version depends.

The ability of the printer and the technical progress of printing.

From design work to actual clothing, there is often a gap.

Dealers are deeply aware of this.

So many people have to try them on.

Workmanship is the technological level of the product.

Specifically, whether the stitching of clothing is uniform, straight, firm, well operated, whether there is an obvious thread head, etc.

If the product is not well done, the customers' complaints will be high, and their satisfaction will drop.

Therefore, brand manufacturers should attach great importance to the work of products and ensure that the failure rate of products is reduced to a minimum.

The fabric in broad sense includes five types: fabric, lining, lining, stuffing, and gallbladder.

A piece of clothing feels good, so long as you touch it, you will know it.

The main problems of surface accessories are fading, shrinkage, pilling, deformation and so on.

If it is the high-end clothing, the customer group is very particular about the fabric, of course, those large quantities of low price clothing, the demand for fabric is much less, a lot of costumes expensive in the fabric.

Are all categories of clothing complete? If so, there are not many styles to develop. These are very important.

For example, some women's clothing brands, tops have more styles, but they don't have trousers or pants styles are too few, or there are jackets, no inside clothes, or only cotton padded clothes, no down clothes, and so on will affect sales.

The product structure is inadequate, so the terminal stores can only sell the single item when they sell, and can not do "joint and additional marketing".

If the brand is to make a four seasons suit instead of running a single item, we must attach great importance to the structure of the product.

Size is the size of the dress.

Take women's wear as an example. Women's wear national standard (unlike new national standard) is commonly used in four codes: "S, M, L, XL".

They are small, medium, big and extra.

There are 4 types of body: "normal body type, fat body type, obesity type, lean body type".

The difference between the north and the south is large in China. The southern people are mostly in the normal size and lean in size. In the north, they are overweight and obese.

Therefore, if the brand manufacturers want to develop the northern market, they have to be larger in size so as to meet the needs of the northern customers.

If the size is too small, the business will run away.

The price is high, and the quantity can not run; the price is low and there is no profit; the high is not high, the low is not low.

Now the customers are very smart, three goods, before deciding whether to buy.

Therefore, dealers should give full consideration to the price factors of products.

To sum up, several key features are put forward to carry out the implementation reform.