"Oscar Of The Clothing Industry" Was Unveiled In Beijing In March 30Th.

The "2015 China clothing awards" sponsored by the China clothing association started in December 2014. Through the selection and voting process, it lasted for more than three months. It will celebrate the 2015 China clothing awards at 20 o'clock in March 30, 2015 and announce the awards of fifteen awards.

2015 the Chinese clothing award is known as "the"

Oscar, the new name and new image of the "China clothing brand annual award", was founded in 2004. It has gone through ten glorious processes, and has gained more than 1000 brands in the whole process. 87 brands have been nominated, 64 brands have won the honor, 100 thousand telephone surveys have been conducted, 50 cities have visited the field, 26 million consumer terminal votes have been selected, 72 million online voting has been held, and finally 119 of the trophies have their own brilliant achievements.

Brand new name

In 2014, the Chinese clothing brand annual awards completed the first ten year historical mission, officially renamed the "China clothing awards", will assume the new tasks under the new situation.

The Chinese clothing award is carrying out a more important extension while inheriting the original essence, that is, an honor stage which commends the Chinese independent clothing brand, strives to guide the consumption through the "grand prize" activity, and brings the brand of the whole society to the masses.

And fashion information, so as to achieve the goal of approaching the market, guiding consumption and creating value.

Therefore, regardless of the awards, the way of selection, or the intensity of promotion, they are trying to be more close to the public consumption exchange, more forward-looking trend and fashion, pay more attention to culture and character, and aim to create a fashion oriented fashion for the whole society.

New awards

With the new historical mission, the award of the "2015 China clothing awards" has been completely changed. The best commercial men's wear brand, the best casual men's wear brand, the best fashion men's wear brand, the best style women's clothing brand, the best fashion women's clothing brand, the best youth dress brand, the best fashion sports brand, the best casual fashion brand, the best children's wear brand, the best brand of children's wear, the best underwear brand 10 awards, and the most potential brand, the most innovative brand, the most creative brand,

The awards and industry support awards are 5 special awards.

Regarding the establishment of awards, the relevant leaders of the China clothing association pointed out: "the first ten" awards "include the various links and processes of brand building. Awards involve brand planning, marketing and so on. This is the demand for awakening brand awareness and brand value.

After the award was renamed, the award setting highlighted and emphasized the material carrier of the brand, the product, and interpreted and proved everything inside the clothing brand itself.

It is easier for the public consumers and businesses to accept and love, and it can highlight the core value of the winning brand.

Brand new review

Although the award of "2015 China clothing awards" has been changed in a comprehensive way, the judges are always facing the Chinese independent clothing brand, that is, all the excellent Chinese independent brands that are active in the market and active in the hearts of consumers.

Finally, China Apparel Association's nominations for men, women, children, sports and leisure, underwear, feather Specialized Committee and other 100 million yuan shopping malls brand coverage survey ranked the forefront of the brand and the first to the tenth "China clothing brand annual awards" nominated brand and other more than 300 brands that have performed well in the market become the current "grand prize" candidate brand.

In terms of evaluation, this award is based on the principle of market inspection as the essence and consumer recognition as the core principle, with particular emphasis on consumers' word of mouth and experience.

The competition for the "Grand Prix" awards is completely completed through online voting. The Sina Financial channel dedicated the special voting page to vote for the "grand prize" campaign.

The China Fashion Awards organizing committee has organized nearly 8000 business experts, nearly 300 industry experts, nearly 1000 brand VIP customers, and ordinary netizens to vote online from the exclusive login ports, and each ID is restricted to one vote.

From February 5, 2015 to March 10, 2015, after a tense and intense period of more than 1 months of polling, it eventually reached nearly 500 thousand votes, reflecting the high concern of the industry and consumers for this event.

Such a huge scale of network voting, supervision and monitoring of the whole activity is very important.

The "2015 China clothing Award" continues to invite the internationally renowned accreditation supervision institution PWC to conduct the whole process monitoring and ticketing statistics in accordance with the principle of "fair, just and open", and ultimately produce the list of all awards and winning brands according to different proportions.

It reflects the supervision significance of the open door awards and the "third eyes".

Brand new presentation

The first ten annual awards ceremony of the Chinese clothing brand annual awards ceremony is the annual event of the industry and even the media. The award ceremony of the 2015 China clothing awards has already made a mysterious veil on the name of the award ceremony. The honorable moment of the 2015 China Fashion Awards is scheduled to start on time at 20:00 on March 30, 2015 at the Grand Hyatt Beijing Hotel.

"This moment" will continue to be led by the famous planner, Mr. Martin, and will connect the public awards with the industry exchanges, and the art of behavior, jointly completed by guests and award-winning brands, will print the "moment" to the highest peak of the 2015 China clothing awards.

Who will become the winning brand of this grand prize? Who will become the new example of the Chinese apparel industry? Such a strong brand lineup will make the answer even more exciting.

In the glorious Hall of honor, let us look forward to the birth of the 15th National Congress.

Today, the Chinese garment industry is experiencing a new era and new wave. Every change and adjustment of China's costume awards will bring new harvest and new hope, and will bridge the deep communication between Chinese independent clothing brands and consumers in these changes.

But in these changes, the only thing that remains unchanged is the "big prize" to promote the development of China's independent clothing brand, to encourage the development of existing brands and the emergence of new brands, to establish the value and status of Chinese independent brands, and to promote the overall development of the garment industry.

The China clothing awards are moving towards the goal of excellence.