Forecast Of China'S Clothing Industry Development Trend After 2008 Economic Cold Winter

Garment enterprises in the new competitive pattern have ushered in new opportunities for development.

Many links of commodities, channels and sales services will change around the consumption characteristics of the main consumer groups.

After the economic cold winter of 2008, China's garment industry has undergone major changes in industries such as small and medium-sized enterprises being eliminated, foreign trade enterprises being pferred to domestic markets, and Oligopolistic sectors.

Since 2010, the National Bureau of statistics data show that the retail sales of garment enterprises have increased significantly.

The trend of warming up is basically established.

According to the "new trend of China's clothing market development" released by the China clothing association, the development of the new generation of consumer groups represented by the 80 and the 90's will further subdivide the clothing retail market. The differentiated development of the corresponding channels is not only reflected in the richness of the format, but also the clothing retailers will change the way they used to sell and turn to a more specialized, personalized and targeted sales place for consumers. 2010

Different from the development of garment industry in 90s and in the past ten years, the new trend of China's garment industry mainly presents the following three characteristics:

First, experience is king.

New generation

In order to meet this demand, clothing enterprises will pay more attention to the environment and service quality of shops, including the decoration of shops, the display of goods, the image, temperament and attitude of service personnel.

In recent years, the flagship store mode has given more interactive platforms due to breaking through the single function of "sales" of clothing stores, and has gradually become a strong brand enterprise in China.

Two, capital integration.

Different from the development of garment industry in 90s and the past ten years, the new leap of the garment industry will have more boosters.

The traditional clothing industry, such as fashion casual wear, professional outdoor clothing and other categories of enterprises, as well as a clear positioning network direct selling clothing enterprises, has been favored by IDGVC, Sequoia Capital and many other international wind companies.

In the development of the garment industry, the clothing brand with professional experience will expand and complete the listing with the help of capital, and even open the process of internationalization.

Three, blending in the ocean.

In recent years, more and more domestic

Famous brands in Europe and the United States have already entered China's first tier cities. Not only that, but also fast fashion brands such as ZARA, H&M and GAP have entered China. The high-speed pmission of fashion information in the East and West has made western design resources more widely used by China. The high integration of popular elements between East and West has become a typical feature of China's garment industry.

The trend of fast paced Group Co. Ltd is in line with international standards. The team will participate in the international fashion shoe and clothing exhibition every year, establish information system, and develop casual footwear products that are in line with the international trend.

Four, channel integration.

While trying to channel e-commerce, leisure clothing enterprises are constantly reclaiming huge sums of money to strengthen the integration and optimization of traditional channels.

With the rise of e-commerce, enterprises will face the situation of two line operations under the line and line. Strengthening the optimization and integration of traditional channels is still the heavy burden of the future development strategy of garment enterprises: on the one hand, it can effectively enhance the efficiency of enterprises, consolidate and expand the sales volume of enterprises; on the other hand, it can prevent enterprises from falling into the emerging market when they enter the e-commerce market, and the traditional channels are in a predicament of decline.

Five, the channel sink.

With the increasingly saturated market in the first tier cities, the consumption level of urban and rural residents in clothing will be greatly improved. The development speed of the two or three tier cities in the future may be much faster than that of the first tier cities. The early layout of the two or three tier cities and the rapid acquisition of the market share of small and medium-sized cities have become an important link for the garment enterprises to seize the future development opportunities. In 2012, the competition for the two or three tier city market will further intensify.

Market competition has entered a brand-new era. Enterprises have won competitive advantage in the past by cost, quality, technology and channels, but now these are no longer the only advantages.

The real winners will be those who can look forward to the future of the industry and grasp the future trend of development.