360 Degrees: Smart Children's Shoes Enhance Brand Value

In addition to expanding the sales network, 31st degree has also made efforts to study creative products and highlight its position in the industry through product development.

Since 2014, the leaders of 361 industries and Baidu have been actively seeking innovation and breakthroughs. Inspired by the trend of mobile Internet and intelligent hardware, we began to explore solutions to better protect the growth of Chinese children.

After a year's R & D and manufacturing, Baidu signed a strategic cooperation agreement with Baidu last September, and then launched 4 smart children's shoes in January this year.

This series of smart children's shoes adopt Baidu's Hawkeye technology, and cooperate with Baidu map LBS platform open service, with precise positioning monitoring.

These products are particularly appealing to Chinese parents who are troubled by news about abducted children.

Although the product will not have a significant impact on profitability in the short term, these products reflect the creativity of 360 degree designers and their quick response to consumer demand, which will increase 360 degrees in the long run.

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Investors will also upgrade their valuation base by management's keen competitiveness.

In the view of Zhao Feng, general manager of the 361 degree brand, under the new normal economic situation, the traditional industry must start from the market orientation, and use the thinking of mobile Internet to develop products and solve the problem of information asymmetry.

In the Internet era, the new media environment and consumer behavior habits have led to tremendous changes in the way consumers communicate with brands.

Baidu uses its own advantages to inject advanced Internet technology.

R & D can help 361 to get more real-time and real consumer behavior data, accurately pulse consumers' needs, and truly link people to services.

It is worth mentioning that

Since the launch of the market, the performance has been increasing year by year.

In 2014, the number of authorized retail outlets increased to 2142 from 1858 last year. The company expects the market demand for children's wear Division will continue to be strong.

360 degrees revealed that the future cooperation with Baidu will expand to other wearable products.

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PEAK and PEAK have released their own earnings, including Anta, which was first released. Chinese brands have shown their performance in recent years.

And a few days later, Lining will give up his pcript.

Behind the earnings report, we would like to see what the company is doing and how it has changed.

The day before yesterday saw the release of the 31st degree 2014 earnings report, revenue of 3 billion 906 million yuan (the same below) increased by 9.01% compared with the previous year (the same below), gross profit 1 billion 597 million increased by 12.68%, net profit 398 million increased by 88.2%.

It should be said that the figures are still very beautiful. At the same time, there are several good news listed in the 31st degree: industry recovery, government support, better performance, ordering data will be gratifying, accounts receivable improved, children's clothing business outstanding and Baidu's joint launch of children's smart shoes.

However, after the release of the 31st degree earnings report, the share price plummeted, dropping about 10%, closing at HK $2.31, or about 7% a day.

At noon on March 11th, the stock price lingered around HK $2.26, down about 2% compared with the previous day.

Why is the number of revenue figures beautiful in 2014 and the stock price falling? Many people are puzzled.

In fact, this is a very normal situation. The earnings representative represents the past, and the stock price represents the market's expectation for the future of the enterprise.

Performance is related to stock price, but there is no direct correlation.