Cai Gengqin: Zero Inventory Mode To Solve Inventory Problems

For many manufacturers and brands, no steel ring bra as a gradually formed category will undoubtedly become a new category of underwear with regular bra and adjustable bra. Compared with other mature categories, the development of steel free ring is still in the expansion stage. There are opportunities and space for development, and there are risks, of course.

From the end of 2013 to the first half of 2014, without the help of manufacturers and agents, the hot underwear market will see clearly the fact that terminal providers and consumers have not really paid the bill. In such a background, blindly following is not necessarily sensible. Rational thinking is especially important for a rising star without a steel ring underwear. Deep ploughing product development looks slower, but it is the most secure direction. Under the prevailing impetuosity in the underwear industry, it is the most valuable quality for the enterprise and the helmsman to concentrate on the products that fit the needs of the consumers.

In 2014, Cai Gengqin founded the brand of Jiaxi Fang as a dark horse in the underwear industry of China. Cai Gengqin was born in 80s, but he has more than ten years of experience in product design. Since entering the underwear industry, Cai Gengqin has been particularly strict in product development. Because of his product development, he has to spend time every year on fashion trends in the US, Japan, Italy and Hongkong.

In February 2015, when the "underwear show" reporter went to Shantou to interview Cai Gengqin, he coincide with the designer in the autumn and winter products in 2015. According to Cai Gengqin, they need to develop every product. Marketing Center The female colleagues tried it on, and the product was discussed, revised and adjusted by the marketing center and the R & D center staff. The samples that were finally confirmed by several careful procedures were included in the customer review process.

　　 Underwear without steel ring The popularity of industry is the result of the common demand of industry and market. On the one hand, it represents the maturity of the development of women's underwear industry. On the other hand, it also represents the women's underwear consumers have a higher level of pursuit of health. Underwear enterprises without steel ring are the foundation of their existence. Cai g g Chin It is believed that the concept of health should not be instilled by manufacturers, but should be truly experienced by consumers.

According to Cai Gengqin, in 2015, Jiaxi Fang's brand autumn and winter products will focus on health technology fabrics. In August 2010, a brand of non cotton medical quantum cotton bra was developed by Jiaxi Fang brand research and development center, combined with the three sides of The Fourth Military Medical University and China Reproductive Health Industry Association. After 5 years of deliberation, the market will be launched in the autumn and winter of 2015. According to Cai Gengqin, Jiaxi Fang does not have any new high-tech products, such as the quantum medical cotton, which is used in the bra. It has implanted specialized magnetized fibers. The magnetic resonance between the magnetic field and the magnetic field in the fiber can produce the energy resonance magnetic field, which can cause microtremors to the human body such as breast cells, regulate and balance the vibration frequency of the human body, massage the body's acupoints, dredge the movement of the body's "Qi", and promote the circulation of blood around the breast, chest and back, so that the human body can get the normal metabolism and enable the female to achieve a healthy state.

Although the formation of underwear without steel ring has only been one year, its remolding of underwear industry has begun. After the baptism of 2014, when the team of underwear without steel ring became bigger and bigger in 2015, the mature brand will reveal its head. Five or six years ago, the adjusted underwear changed the competition pattern of the underwear industry, and a group of enterprises developed and expanded by the concept of "adjustment". Today, no steel rim underwear will also lead the industry towards healthy and comfortable direction.