CHIC Innuendoes The Pformation Of China'S Garment Industry.

In the past 22 years, CHIC has been showing the pformation of China's garment industry, and has also promoted and witnessed the development of China's clothing brand and market.

Along the way, CHIC has always been actively promoting the channel construction and market development of clothing brands, and a large number of clothing brands have come out of the CHIC and have risen rapidly and achieved brilliant achievements.

However, with the change of garment industry in recent years, garment enterprises are facing pformation and upgrading from single channel mode to multi-channel or even full channel mode.

The channel resources of clothing brand not only integrate the traditional mode of joining and agency, but also pay more attention to direct, online and even intelligent terminals.

In view of this, CHIC also actively adjusts the exhibition function, aggregates more channel resources on the basis of the original functions, and invites the professional spectators at home and abroad, and promotes the docking of retailers, buyers, online sales and branding providers, so as to meet the diversified needs and innovation of enterprises.

In order to achieve the precise docking of Commerce and trade, the overseas audiences invited by CHIC this year are almost all over the world.

In the past two years, professional buyers from famous shopping malls such as French old Buddha and so on have gained an in-depth understanding of Chinese brands and achieved a number of commercial cooperation through the CHIC platform. Apart from the original French professional spectators this year, CHIC also invited professional audiences from many countries including Japan, Korea, Singapore, Peru and Russia, covering Asia, South America, North America, Eastern Europe and Scandinavia. The category also includes representatives and buyers of international famous shopping malls, brands, agents, importers and exporters.

With the gradual expansion of CHIC's influence in the international market, the invitation of overseas audiences has reached the highest level this year.

In China, the buyer model is still new.

However, CHIC has been paying attention to and promoting the development of the buying system for many years. At the same time, it has trained a group of loyal buyers. This year, CHIC will complete the "buyer's system" explosion through the "buyer's Day" activities, the docking with the "Starlight heaven and earth" and other exhibition enterprises.

In addition, CHIC not only recommends excellent buyers to more exhibitors, but also provides new channel resources for brand development. Through the earlier salon activities, more agents and franchisees are aware of the commercial value of the buyer's mode for their future development, thereby promoting the pformation and innovation of the channel mode.

We will rearrange the terminal channels to allow more exhibitors to understand the buyer's system so as to generate more business value and provide more effective channel resources for the development of China's garment industry.

At the same time, in the aspect of organizing activities, CHIC will also deepen the pformation of channel, a series of business forums to discuss channel innovation, such as "store revolution in the future" and "multi brand store in China".

As the "weathervane" of the domestic garment industry, CHIC has been working hard to promote the practice and exploration of brand channel innovation. There will be more new channels and innovative ideas to collide and ferment on CHIC. As a trade centered exhibition, CHIC hopes to build more platforms to help channel reform and innovation, and help garment enterprises to seek more opportunities for success in the future development.