Hai Lan's Home Is Going To Open 400 Stores This Year.

Hai Lan home related personages said on Tuesday that the Wangfujing store, the largest flagship store in Beijing, opened recently, gathering two brands of Hai Lan home and Bai Yi Shun, covering an area of over 400 square meters.

The company plans to open 400 new brand stores this year.

Management is optimistic about the company's clothing sales this year, and plans to increase revenue by more than 20% over the same period last year.

It is widely expected that clothing sales will continue to slump in the first half of this year. The performance of Hai Men's home in China's leading men's wear business is increasing. Last year, Hai Lan's brand profit increased by over 50%.

The company's "upstream credit sale system + downstream financial affiliate system" has created a cost-effective product with a low markup rate and a high dynamic sales rate.

In 2014, the number of stores reached 3348, an increase of 15.97% over the same period, and the effective business area grew by 29.76%.

It is worth mentioning that the company has adjusted its profit sharing and supplier management mechanism to consolidate its advantages.

After signing a contract period every 12 months, the company will increase the settlement ratio of the franchisee in the initial stage.

After a reasonable profit is achieved, the proportion of the company's settlement is increased, and the high growth premium of the company is harvested under the premise that the franchisee get a reasonable return.

At the same time, the upstream suppliers should be integrated to improve the stability of the supply chain and ensure the products through the self management mode of output management.

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In e-commerce,

The implementation of online and offline pricing strategy at the same time, in 2014, the scale of e-commerce sales reached 400 million yuan, an increase of 302% over the same period last year.

Familiar with the company said, in 2015, the company's e-commerce sales doubled, will focus on the online and offline customer system, and further promote the O2O mode.

The company previously said that after the sales volume reached a certain scale, the profit sharing mechanism would be designed based on factors such as consumers' regions.

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In 2014 1-8, the total sales volume of China's textile machinery industry was around 74 billion yuan, an increase of 4% over the same period last year, except for the sharp rise in the two quarter, but declined in the first quarter and the three quarter.

In 1-8, the total export volume of textile machinery amounted to about US $2 billion, an increase of 25% over the same period last year.

From the proportion of sales area, sales in East China, central and South China and North China accounted for about 96%, compared with the same period last year.

Although the output value of textile machinery has not declined, according to gongkong's monitoring data, most textile machinery enterprises' output has declined.

Since the beginning of 2014, the trend of textile machinery industry has been declining and the sales volume of the market is relatively small.

The reason is that the downturn in the textile industry has led to a decline in market demand for the textile machinery industry.

With the domestic textile market entering a downturn, domestic demand tends to be dull, and foreign demand competition is becoming more and more intense. Textile enterprises lack big single support.

In order to control costs, textile enterprises reduce the purchase quantity of new spinning machines and improve the upgrading and pformation of old textile machinery.

Industrial control network believes that with the gradual saturation of textile machinery market demand, the textile machinery industry will continue to expand its scale and accelerate its economic growth. The slowdown of industry growth has become a new normal. It is necessary to promote market growth through structural adjustment, technological innovation and consumer demand.

For the automation market, the API index of textile machinery industry in 2014 is a downward trend.

In the three quarter, the market scale of automation products in spinning and weaving industry was around 900 million yuan, down about 20% compared with the same period last year. The API index has fallen below the 80 mark since the two quarter.

Looking forward to 2015, we have not yet seen the trend of warming up.

In textile machinery, automation products mainly use pmission products and control products.

According to the industrial control network research, we found that in the textile machinery industry, the pmission products occupy the market share of about 30% of the total market, the control products are 25-30%, the motion control products account for about 10%, the executive agencies account for about 10%, and the factory automation sensors account for about 5%.

Among them, the low-voltage inverter is the largest market share product. In the three quarter of 2014, the market scale of textile machinery industry reached nearly 300 million yuan.

At present, textile machinery has entered a stage of relatively saturated market after experiencing rapid development in the past few years. The market needs two to three years to digest the textile machinery stock.

Coupled with the increase in the cost of raw materials for cotton spinning in 2014, the downstream textile industry has reduced the purchase of new equipment for textile machinery.

Gongkong expects that the textile machinery industry will continue to be in a hibernation period in 2015, and the overall textile machinery market is still in a low position. The market of automated products in textile machinery industry will continue to go down. Automation manufacturers need to pay close attention to technological innovation and user demand changes in the industry.