Production And Marketing Mode Quietly Pforming Zhejiang Pinghu Clothing

Liu Jiean, director of the Pinghu Municipal Bureau of classics, said in an interview with the China Economic Times reporter that this indicates that Pinghu's clothing will change from the initial processing of foreign brand export to the production of its own brand export, which will be right.

The development has milestone significance.

Reporters learned in the interview process in Pinghu.

It is Pinghu's first industry pformed from investment and export to innovation and domestic demand.

There are three changes in clothing production and marketing.

First, from single sales to clothing culture experience.

Zhejiang Yi Ai Fu Game Culture Industry Co., Ltd. opened in September 2014, "ijialin happy dream workshop", "Rudolf square", "snow forest", "Goteborg port", "fantastic Castle" and "hero fans city" five children's wear theme hall, it can accommodate more than 400 children to experience games. In the museum's integrated leisure area, parents are killing time with coffee.

This sales concept that is only popular in Europe is now fully introduced into Pinghu.

From the previous single sale to the experience of clothing culture, the guests who came to Pinghu to the "Pinghu dress" impression rose to the height of "Pinghu quality".

The two is from abroad to China.

It is reported that in the late 70s of last century, relying on "heaven, earth, and people", the Pinghu community garment company started to integrate with Shanghai. With the technological superiority of Shanghai state garment factory, it began to produce garments, and gradually accepted international orders, and developed into "China's famous export garment manufacturing city".

Pinghu's clothing has been exported from the initial 100% to the current export and domestic sales. In recent years, the proportion of exports has been on a downward trend, 55.7% in 2013 and 51.98% in 2014.

This is related to the pfer of some foreign orders to Southeast Asia. On the other hand, it is closely related to Pinghu's advocacy of brand building, creating famous enterprises and promoting domestic sales for many years.

Zhejiang Pinghu clothing production and marketing quietly pformation

The three is net sales to promote the development of the whole industry.

Pinghu Municipal Committee and municipal government attach great importance to it.

Development, the "electricity supplier for the market" as a key part of the industrial restructuring mechanism innovation pilot work.

Can I join sissy Princess Underwear without opening shop experience?

At the end of 2014, the Pinghu Municipal Bureau of information industry took the lead in preparing the Alibaba Pinghu industrial belt project and was formally launched in November 2014.

In order to encourage garment enterprises and other industrial enterprises to actively enter Alibaba industrial belt, the Pinghu municipal government has also issued a number of supporting policies.

According to preliminary statistics, e-commerce pactions in Pinghu exceeded 10 billion yuan in 2014.