How To Promote Seasonal Clothes?

So how can seasonal garments be sold smoothly? Many businesses will choose to do activities and promotions. So, how can we maximize the profits of sales promotion? Nowadays, many businesses have fought a price war in order to clear up their stocks, and have bought the consumer's buying rate at a low price. The result is that the value of the brand has been weakened, and the loss of the lady has been doubled. Therefore, in the clothing sales promotion, we should follow some principles, purposefully and systematically.

Next, Xiaobian will give you a few tips to carry out promotional activities, hoping to help you with seasonal promotions.

One Discount price The "N of the stadium is folded".

Although this kind of sales promotion is very old-fashioned, this is the most acceptable way for consumers, though it is not suitable for season wear, but the next season can still be used, and the price is more affordable. However, before discount sales, we must grasp a degree, and we must not lower the value of the brand because we have to clean up the stock left in the previous season.

2. to provide customers with clothing matching scheme, combined discount in many areas.

Nowadays, consumers pay great attention to the whole set of costumes when they buy clothes in the season. Collocation effect Often, it is necessary to buy a coat from head to toe, from inside to outside, including a small shirt, trousers or skirt and shoes, or even bags and accessories. According to the characteristics of the whole set purchase, merchants can match their seasonal costumes with seasonal costumes, and then put the whole set of clothes on sale for sale. If only one of them is selected, it will not be able to enjoy such a large discount. I believe that under this temptation, as long as the business collocation is enough personality fashion, it will be able to impress consumers. This combination discount sale promotion method can drive the sales volume growth, thus achieves the promotion goal which increases the sales profit.

3. during the sales period, the two prices should be matched with each other to stimulate consumption.

For example, spring clothing and spring clothing are listed on the corresponding sales period, and physical shops or online stores can choose to reduce their prices within a few weeks of the sale, and then return to positive sales. At that time, consumers who have no desire to purchase will regret the decision and bury the hidden potential of consumption. In the second sale discount promotion at the later stage of sales, more consumers will come to buy, including customers who have not bought before, and their publicity will also bring some consumers to the business. The clever matching of early and late sale prices caters to the consumers' purchasing psychology, and merchants can adjust the intensity of the two price discount according to the market situation so as to achieve better sales promotion effect.

4. plan an event to promote seasonal promotions.

Changing patterns to promote sales can attract many consumers' eyes and enhance them. Brand awareness Just like wedding photography, with the help of model stage display, sales promotion of clothing stores can stimulate customers' interest by engaging in related activities or games, so that they can feel the freshness of the brand and enhance their brand impression.