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Technology Recycling Second-Hand Clothing To Avoid Waste And Pollution

2015/2/13 14:37:00 18

ClothingUsed ClothingUsed Clothing

With the improvement of domestic consumers' living standard and consumption ability, purchase clothing The frequency is also increasing. However, in real life, many clothes bought by consumers are piled up, and there are some clothes that come from different sizes in online shopping. These clothes are all second-hand clothes, but consumers do not know how to deal with them.

For this reason, it is also Second hand clothing The trading market provides business opportunities. At home, although there are many people buying and selling second-hand goods, the information on forums and second-hand trading websites is very messy, and there is no clear user positioning. Therefore, only the relevant service mode with precise positioning can be accepted by consumers.

In recent years, a number of new second-hand clothes trading network platforms have emerged in foreign markets. They are more creative and more detailed than the traditional e-commerce personal trading platform. The more famous ones are Tradesy, Treadflip, Twice and thredUP. The common feature of these websites is to provide users with their own. Secondhand clothes Cash flow provides a shortcut. They usually use consignment mode, while others are selected and standardized by the website after being selected and standardized for sale, and then sold to users.

Recently, Tradesy has received 30 million financing to expand its business scale. The website specializes in providing first-rate luxury brands, and the price of second-hand bags in many luxury brands on the website has a higher discount than the original price. Therefore, if the fans of luxury brands can not afford the price of products, the second-hand clothing business platform can meet their needs.

Tradesy connects the buyers and sellers through a Tradesy box. When a second-hand garment is bought, Tradesy will send a box with Tradesy brand to the seller. The buyer's address is written and the postage is paid. The postage is included in the commodity price. The seller only needs to put her clothes in the box and seal it to the post office to deliver the goods.

Another secret that makes Tradesy grow rapidly is that the website implements an automatic categorization technology for goods, tagging the description of users' messy goods, thus facilitating the aggregation of similar products and increasing the traffic flow from search engine website keywords. This also forms a virtuous circle in search. The more kinds of products that users sell, the more detailed the description will be, the higher the search ranking, and the more users will be attracted.

A mobile APP called "empty Fox" is targeted at the female market. According to the survey, 80% of the clothes in the women's closet are idle. At present, there are many problems in the comprehensive secondary transaction market, such as inefficient transaction, complicated PC transaction, no transaction closing, and lack of security and privacy. Therefore, the APP is cut from the luxury brand and light luxury brand with high trading activity. It specializes in high-end female idle clothing market. Through the APP, the four kinds of clothing, shoes, bags and accessories are immediately launched, and there is a special complaint page. If the user does not receive the goods or the goods are not in conformity with the pictures, the platform will automatically suspend the transaction and intervene by the artificial customer service.

Today, the domestic consumer market has been diversified. In order to avoid waste and pollution, environmentalists often call on people to deal with secondhand clothing more environmentally friendly. However, this requires a process, because the habit of Chinese people who do not want to wear secondhand clothes is difficult to change at the moment, and many people are worried about the hygiene, quality and size of second-hand clothes.

I believe that with the gradual change of people's consumption concept, the younger generation of consumers should be more willing to buy second-hand clothes in guaranteed channels. The second-hand clothes trading platform is also a huge business opportunity in China.

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