Clothing Store Promotion Can Be Solved By "Four Methods".

The raffle promotion of clothing stores is mostly aimed at satisfying customers' pursuit of excitement and strong heart. This is also an effective way to focus on the psychology of customers. For example, Lining clothing brand has adopted such a promotion strategy, and has achieved good results.

The gift mainly refers to the customer's purchase of merchandise, and A gives the merchandise B. There are three kinds of gifts: packaging, packaging and packaging. Generally speaking, the gift is placed inside the packaging of the goods, and the gift is attached to the package. Packing Surface, if it is packing, is usually delivered separately by the retail store. Gift is a kind of goods. Price reduction The disguised promotion method is mainly aimed at avoiding the side effects caused by direct price reduction. Generally speaking, the promotion effect of this method is based on the relevance between the gift and the merchandise and the uniqueness or value of the gift.

The preferential sales promotion strategy for members is mainly aimed at customers who own membership cards. They enjoy special preferential conditions when they consume, and their preferential conditions can also have different combinations. Only establishing long-term relationship with customers is the key to win the future clothing store management, and the establishment of customer information is the basis for establishing a relationship. Membership discount is a way to establish customer information by means of consumption interaction. At present, there are quite a lot of clothing stores using membership cards, so this method can be widely used.

Price concessions can directly reduce the price of goods and attract consumers to buy. Of course, the most commonly used methods are discounts and special offers. Discount refers to the original price On the basis of discount, to attract. Price reduction is the simplest way to promote sales, so it is easy to be launched. If you can surpass the traditional stereotype in application, you will get better results if you use your mind slightly.

Related links:

Consumer coupons promotion can be done not only during holidays, but also in peacetime.

This is also a way to complete consumer competition ahead of time. If there is consumption, she may come directly to your store, which is a blow to her competitors. You can print consumption coupons, a total of twelve, discount yourself, but do not hurt members' feelings, for example, a 25% off, membership is only 15% off.

It can be issued to all the units that have relationship, and can be used when promoting other stores. It is best to specify the points that are not allowed to be issued on the streets, which will make the customers less concerned.

From the point of view of maintaining image, buying gifts is more respectable. Offering gifts can create differentiation of products. It is a regular sales promotion method, and the specific way is to buy the amount of goods and give the corresponding items so as to achieve the purpose of increasing sales volume.

When choosing a gift, we should consider the preferences of this consumer group and send some female supplies, such as scarves, umbrellas, socks, shoulder straps, laundry bags, laundry fluids, etc. In doing such promotional activities, we should pay special attention to the fact that gifts must be exquisite, because relatively speaking, the amount of gifts is not large. If we buy some bad quality gifts, it will hurt sales promotion and brand names.

Many stores have special area, set out a region to display special products, one is to distinguish from the positive price products, so as not to affect the sale of positive price products, two is to make it easy for consumers to find.

The above sales promotion program for the Spring Festival is simply introduced here. Maybe you have a better sales promotion program for the Spring Festival, and you can also share it with you.