New York Will Host The Brand Confirmation Of Men's Clothing Week Calvin Klein.

After more than two years of discussion and consultation, the CFDA announced that the first New York men's wear week will be held this summer. The time is from July 13th to 16th, located at Skylight Clarkson square in Soho District, Manhattan. Amazon and its fashion website Amazon Fashion, East Dane and MyHabit will be special sponsors.

The list of participating brands is Tommy Hilfiger, Calvin Klein Collection, Michael Kors and Public School. But not all brands will show off. Their participation is still open to question.

"There are many reasons for hosting New York men's clothing week. It is a commercial platform for designers, and it also gives us fashion industry an opportunity to display collective talents." CFDA chief executive Steven Kolb told reporters.

Hosting independence Men's week The voice has been heard for a long time. In October last year, designers received an email from CFDA to investigate their interest in this matter. So far, men's clothing in the United States Designer They are often in an awkward situation, either holding a press conference in women's wear week, or flying to Europe to attend men's week in London or Florence.

"American men's clothing has never had the right to speak like this now, and Innovation ability Better than ever. The new New York men's wear week will provide us men's wear designers with no less exposure and reputation than Europe. Kolb hopes to replicate the success of London men's clothing week. As a matter of fact, London men's wear week became independent in the summer of 2012. Then it became more and more popular with the media and the industry. Finally, the British fashion masters such as Burberry and Alexander McQueen also participated.

However, the promotion of independent men's wear week is not only the CFDA and the designers involved, but also the fashion editor and retailers in the US.

In the past New York fashion week, only a small part of the hundreds of fashion shows came from men's wear. They attracted audiences and media reports. They couldn't compare with women's clothing. But the reality is that men's wear is better.

"The men's wear market is growing steadily, and many retailers find it even better than women's clothing." "Men are more willing to try fashionable new products, which is reflected in sales volume," said Matt Feniger, editor of fashion forecasting and fashion analysis company WGSN, menswear.

NPD market research data show that the United States in 2013 men's clothing sales growth exceeded women's clothing. Men's clothing sales increased by 5% to $60 billion 800 million (about 379 billion 434 million yuan), while women's clothing sales volume was 116 billion 400 million yuan (about 726 billion 417 million yuan), but the growth was only 4%.

Not all American brands will take part in the New York men's wear week this summer. Ralph Lauren has not yet made a clear statement, and Calvin Klein and Thom Browne, who have been holding fashion shows in Milan, may choose to continue their release in Europe, while holding activities in New York to ensure that they are not absent.

"We do not expect everyone to participate in the first session." Kolb replied to an email from New York Times fashion director Vanessa Friedman, "some brands have already had contracts or other arrangements with other fashions. There may be some wait-and-see attitude to see if New York fashion week will be successful. I think it will. "