The Swing Of The Strongest Pillar Industries In Humen'S Apparel Industry

No wonder people describe Humen's cable industry as "industry obscurity and high output value", but the fact that this industry can almost equate the prestigious Humen clothing industry not only illustrates the strength of Humen's cable industry, but also exposes that Humen's apparel industry is facing obstacles in its growth and industrial upgrading.

It is a very early industry in Humen. It has a high reputation and strong industrial foundation.

The clothing industry in Humen began in the late 70s of the last century.

The important milestone of its development - the opening of Fumin commercial building was in 1993.

In 1995, Humen town made the strategic decision of clothing Xingzhen.

Public information shows that before and after 2000, Humen clothing has been led by Fu Min commercial building to set up brand incubator to help enterprises register trademarks and enhance their design and promotion capabilities.

In 2002, Humen town implemented the "million brand promotion" project, and made cash incentives for famous brands in Humen town.

But unfortunately, Humen.

Just like the number of rivers in the river, but the real survival and influence are limited.

In recent years, many well-known brands in Humen have been closed down or declined because of environmental protection, business strategy and so on.

At present, Humen clothing industry has a national influence brand, only a small number of brands such as YISHION.

From the perspective of intuitive perception, the enrichment of local clothing brands in Humen is not commensurate with the status of Humen's apparel industry in China.

From the perspective of manufacturing industry, it is not surprising that the cable industry which is more closely linked to the emerging electronics industry and the Internet industry will exceed the clothing industry.

More strictly speaking, Humen's cable industry and Humen's clothing belong to the upstream raw material industry market of the electronic terminal products, and the other one across the whole industry chain of the clothing fast end product. These two industries are not comparable to themselves except the output value data.

However, the fact that Humen's clothing output value has been challenged by the cable industry is rather symbolic.

There are many participants in the clothing industry in Humen, but there are not many of them.

This and

The threshold is low, competition is intense, and consumer demand is differentiated.

Under such a background, the influence and competitiveness of enterprise brand are more important.

An excellent enterprise brand can drive the industry vitality and create output value, far exceeding the sum of a large number of enterprises.

However, it is difficult for clothing brands to become bigger and stronger, and it is difficult to maintain competitiveness. It is a bottleneck for garment enterprises to encounter. Why is it not a problem for Humen's rulers?

In other words, the garment industry is an evergreen industry, and the pformation of the garment industry in Humen also has a solid foundation.

The cable industry is a raw material industry, and the development space is restricted by many factors.

Relatively speaking, clothing is the first place for human survival, and its explosive power and market potential can be described as "endless."

In fact, it is not difficult for Humen's clothing industry to retain the first place of Humen's industrial output value.

The real difficulty is how to achieve industrial pformation and upgrading and how to build a strong and competitive brand after the Humen garment industry has completed the volume accumulation.