Haikou Makes Great Efforts To Build The City Into A "City Of Convention And Exhibition" In South China

As the construction of Hainan International Tourism Island has become a national strategy, the number and scale of Haikou conventions and exhibitions have increased year by year, the specifications and influence of conventions and exhibitions have significantly increased, marketization, specialization and internationalization have gradually emerged, and the industry status has gradually been established. In the past two years, the number and scale of exhibitions in Haikou's convention and exhibition industry have increased at an annual rate of nearly 30%, higher than the national average of 20%. This marks the beginning of Haikou from a third tier exhibition city to a more developed second tier exhibition city.

　　 The exhibition industry system has taken initial shape

Marching towards a second tier exhibition city

As early as 2008, Haikou Municipal Party Committee made a deployment to accelerate the development of modern service industry, put the exhibition economy in an important position in Haikou's economic development, and defined the goal of exhibition economic development. In 2009, Haikou Municipal Government issued the Opinions on Accelerating the Development of Haikou's Convention and Exhibition Industry, and decided to establish a leading group for the coordination and management of the convention and exhibition industry, under which Haikou Convention and Exhibition Industry Coordination and Management Office is set up to be responsible for the unified management and overall coordination of Haikou's convention and exhibition industry.

In September 2011, Haikou issued a series of policy documents regulating and supporting the development of the exhibition industry, such as the Trial Measures for the Administration of Haikou's Exhibition Industry and the Interim Measures for the Administration of the Use of Special Funds for the Development of Haikou's Exhibition Industry, making more explicit provisions in optimizing the exhibition environment, cultivating brand exhibitions, and improving security measures.

In the same year, Hainan International Convention and Exhibition Center was completed and put into use, which solved the bottleneck of Haikou's difficulty in undertaking large-scale convention and exhibition activities. In addition, a number of infrastructures such as Mission Hills Resort Hotel in Haikou have been completed and put into use, so Haikou has more confidence in undertaking large-scale convention and exhibition activities. A number of powerful domestic exhibition enterprises, such as China International Exhibition Center Group, subsidiary of Milan Exhibition Company, Zhongbo Exhibition Co., Ltd., have entered Haikou.

In June 2012, Haikou Convention and Exhibition Bureau was established. Haikou Municipal Government allocates at least 20 million yuan each year to support the development of the exhibition industry, laying a foundation for promoting the development of the exhibition industry. Haikou Convention and Exhibition Bureau has strengthened the work of "attracting exhibitions", led teams to Beijing, Dalian, Wuxi, Guangzhou and other places for many times, actively contacted and negotiated with national industry associations and large convention and exhibition companies in domestic first tier convention and exhibition cities, and introduced policies and measures to encourage the development of the convention and exhibition industry in Haikou, which has achieved remarkable results. "Large scale exhibition activities have become an effective channel for Haikou to cultivate consumption hotspots, optimize industrial structure, and open up new markets for trade and investment. They have brought business customers with high consumption capacity, injected vitality into hotels, catering, tourism, transportation, communications and other industries in the off-season, driven the development of these related industries, and played an important role in promoting economic quality and efficiency. ”Wu Jiahong, Director of Haikou Convention and Exhibition Bureau, said.

　　 towards Second tier exhibition cities Forward

At the 10th China International Convention and Exhibition Cultural Festival held in August 2014, Haikou, together with Xiamen, Chongqing, Wuhan, Nanjing and Hangzhou, won the 2013-2014 China Convention and Exhibition City Award. This is the third time that Haikou has won the Golden Dolphin Award, which has been hailed as the "Oscar" of China's convention and exhibition industry by the industry, after winning the award for two consecutive years, and also won the 10th Anniversary Award of China International Convention and Exhibition Cultural Festival. Hainan International Convention and Exhibition Center also won the landmark venue of China's convention and exhibition in 2013-2014. The 11th China International Convention and Exhibition Cultural Festival will continue to be held in Haikou.

From December 2 to December 5, 2014, the 7th China Conference Industry Conference was held in Beijing National Convention Center. Haikou Convention and Exhibition Bureau won the "2014 China Conference Industry Special Contribution Award".

In recent years, "going out" and "inviting in" are effective means for Haikou to introduce high-end brand exhibitions and promote the development of exhibition industry. Among the numerous convention and exhibition activities held in 2014, one of the characteristics is particularly obvious, that is, the scale of large-scale conferences is constantly increasing, which has significantly driven the relevant industries. The number of conferences with more than 1000 people increased by 50% over 2013, which not only further improved the popularity and reputation of the city, but also greatly promoted the development of relevant industries in Haikou and even the whole province. The number and scale of exhibitions in Haikou's exhibition industry are growing at an average annual rate of nearly 30%, higher than the national average of 20%, which marks Haikou's beginning to move from a third tier exhibition city to a more developed second tier exhibition city.

From January to November 2014, Haikou held a total of 200 large-scale conferences and exhibitions, fulfilling the task of the whole year ahead of schedule. There are 47 exhibitions, with an exhibition area of 470000 square meters and 153 conferences. Haikou will hold 208 exhibition activities throughout the year, exceeding the annual task.

　　 Open up the world Conference market

In 2014, "2014 China Urban Planning Annual Conference", "Haikou Fifth Gene Industry Conference", "10th China International Convention and Exhibition Cultural Festival", "2014 World Young Scientists Material Conference and the Third International Conference of the Asian Magnetic Union", "World Yacht Festival Economic Forum" and other large-scale brand exhibition activities were held in Haikou, It not only further improves the popularity and reputation of the city, but also greatly promotes the development of relevant industries in Haikou and even the whole province.

　　 Exhibition industry It has become a new driving force to promote local economic development. "2014 First China (Hainan) International Culture and Art Fair", "2014 Hainan International Jewelry Exhibition" and "Hainan Modern Education Expo" have further enriched the types of exhibitions, injected new vitality into the city's exhibition industry, and boosted the development of related industries in our city. The scale of large-scale conferences is constantly increasing, which has significantly driven the relevant industries. In 2014, the number of large-scale conferences with more than 500 people in Haikou continued to increase, accumulating rich valuable experience for the preparation of large-scale exhibitions, greatly improving the level of Haikou's holding of conferences and exhibitions, and winning a "ticket" for Haikou to undertake similar large-scale activities in the future Communication and other industries also play a very significant role in pulling.

Wu Jiahong introduced that the goal of Haikou is to build a "City of Convention and Exhibition" in South China. In 2015, Haikou Convention and Exhibition Department will actively explore the international conference market and strive to hold more than 200 large-scale conferences and exhibitions throughout the year. Strive to build a forum brand with international influence, 2 to 3 famous domestic exhibition brands, 3 to 5 important international large-scale fixed conferences, so that the exhibition industry will become an important driving force to promote the green rise of Haikou.