The Christmas Shopping Season Is Coming, The Ultimate Promotion Of The Electronic Commerce Platform At The End Of The Year.
Annual
Christmas shopping season
Coming, everyone will have the impulse to spend Christmas.
According to some data obtained from the excellent shopping mall, sales of shoes and clothing are on the rise before Christmas. For example, the sales volume of Fashion Mall from November 1st to December 22nd increased by nearly 55% over the same period last year. According to the head of the fashion shopping mall, the hot wave will reach a climax in 2014.
We can also learn from some countries in 2013.
Christmas sales data
The Christmas Carnival in 2014.
Christmas retail sales in the UK amount to 43 billion.
According to data released by DDT, one of the four largest accounting firms in the world, the total retail sales in the UK increased by 3.5% in 2013, reaching 43 billion pounds.
Christmas holidays in the United States account for 20% - 40% of the year's total shopping.
From the traditional "black Friday" to new year's day, it is the best selling time in the US retail industry. The total sales volume will account for 20% - 40% of the whole year.
Amazon based e-commerce platform has also been raising price wars with a view to achieving greater sales.
Sales of electronic products swept through the Australian market in the Christmas consumption season.
About 20% of Australians buy electronic products during the Christmas season, corresponding to a 42 billion Australian dollar consumption boom, up 3.3% from the same period in 2012.
In the Asia Pacific region, the largest consumer of Christmas consumption is HK $2400 per person.
According to the Hongkong Wen Wei Po, during the Christmas season in 2013, consumers in Hongkong spent HK $2400, mainly for Christmas gifts.
60% of them buy related products from e-commerce platform.
Frenchmen spend more on Christmas online shopping
A survey conducted by the French Federation of electronic commerce and remote sales (Fevad) showed that the average Christmas gift received by the French in 2013 was 193 euros.
Gifts are mainly cultural products, including books, comics, video games and music products.
Christmas orders push China's monthly exports to break $200 billion
According to the data released by the General Administration of customs, China's monthly export value for the first time exceeded the US $200 billion mark in 2013 November, reaching US $202 billion 210 million, an increase of 12.7% over the same period last year, breaking the export record set in December 2012 and setting a new record high, thanks mainly to the Christmas orders from various countries in Europe and the United States.
From the above data, it is easy to see that Christmas shopping season is the most important selling period in a country.
This Christmas promotion fire also gradually burned to China, set off the domestic e-commerce platform for the Christmas promotion war.
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TaoBao
The launch of the "global goods Christmas shopping", "Christmas beauty will be a good gift", "Tmall Christmas season points for good goods" and so on; Jingdong launched the "happy Christmas Surprise feedback", "letter vows birthday gift you earn".
As the largest fashion business in China, the excellent shopping mall will offer promotional activities to customers at Christmas.
According to the person in charge of fashion shopping mall, Christmas promotions mainly include the following activities, such as "40 percent off top crest of Christmas Carnival", which is a very good choice for customers who love sports brand. Both the friends and the girls are super value! Cold winter is a must for beautiful girls to have a pair of super beautiful boots. The excellent shopping mall also takes the opportunity to launch the activities of "Christmas Carnival, beauty boots and special benefits 2 fold up".
Children are most hopeful about the festival. Parents can give their children a surprise at Christmas time. The excellent shopping mall has launched a campaign of "199 grandchildren and two pairs of children's shoes" for children.
All of the above activities, except for some commodities, can be made by using the "enjoy the double eggs". The highest discount is 200 yuan.
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