Welcome: Win At The Starting Point, Welcome Is Brand Image.

When the shopping guide was busy, the guests arrived.

When guests arrive, they will enter the welcome guests, which is very important for retail brand chain stores or brand stores. It is the front door of the brand and the window of service image. Its appearance, politeness, quality and service level will give the guests the first impression, which will have a very important impact on the purchase behavior of the customers in the terminal stores.

Combined with the characteristics of the retail brand store service, the unity of the guest language can better reflect the value of brand service. In the case of McDonald's mentioned in the previous chapter, the first thing the guests heard in McDonald's restaurant in all China was "welcome to MacDonald" and no other welcome language.

At present in China

Most of the brands in LOGO are in English. Many times, I walk into the brand counters of these English shop brands. I am very enthusiastic about "welcome to come and see". I glanced at the shop without seeing it. I heard the shopping guide who was enthusiastic about shopping guide, "please go slowly," but unfortunately, I didn't know what a brand shop it was.

Buddha said, before the five hundred look back, only in exchange for the passing of this life.

She didn't know the guide of the service. I missed the past 500 times with her.

Therefore, the retail brand stores, especially the chain stores in the whole country, the unity of the guests' language is necessary, and it is also necessary to operate the brand.

In general, the simplest greeting language is "welcome to some brand".

For example, a few days ago, a well-known bag brand was called "Sanna". Her LOGO was "Dissona", and the passing guests might not understand it. Then the guests in the store would hear the same welcome greeting: "welcome to Dizon," the welcome address of Shenzhen is this, the welcome language of Shanghai and Beijing stores is also this. All the Chinese Sanna brand counters and stores are "welcome to Dizon," and you can imagine the power of brand communication.

Then the wrong welcome object is: "welcome to come", "casual look", "pick and choose", and often hear such a welcome guest: "come in and see if it doesn't matter".

Let's talk about welcome action.

Many salesmen at the terminal stores disagree with their actions, saying that "speaking" is the most important thing in the sales process.

Many shopping guides also think this is the most important thing.

Is this really the case?

Share a game:

A very famous game in the training field is like this. I held out a finger and asked the participants here, "how many?", "one", and everyone unanimously said, "I have two fingers out," and asked, "how many?", "two", and everyone spoke with one voice. I put out three fingers and asked, "one plus one is equal to several?", "three". Everyone unanimously asked again and again, "one plus one is equal to several", "three", and most of them shouted for three.

Finally, everyone burst into laughter, one plus one equals three!

I asked why? Everyone said I misled; I asked, what was misleading? The answer is that my three fingers misled everyone, and they hardly listened to my language.

In previous articles, I have shared with you that in interpersonal communication, behavioral studies have concluded that 83% of the factors affecting communication are visual perception, 11% from hearing, 3.5% from smell, 1.5% from sense of touch, and 1% from taste.

That is to say, vision is the biggest influence factor in communication, which explains the visual influence of the above training games.

The sales and service of stores are the same. The influence of language is only 11%. Ten sentences can only be heard by a guest. You say that our quality is very good. The guests think you must say that your own things are good and do not believe it.

Action and vision are the most important factors in influence.