Which One Is The Best Shopping And Shopping Guide?

Looking at the investments of Tencent and Alibaba in O2O related fields, besides playing better in catering, accommodation, transportation and tourism, and having greater predictability benefits. As the largest consumer category of clothing in online shopping, Tencent and Ali have not made breakthroughs in the O2O direction. Food and clothing, why the "clothes" cake in the O2O era so that Tencent and Ali can not eat?

In fact, in exploring the clothing industry O2O, Tencent and Ali have launched the micro shopping and shopping guide, but in fact, after the marketing wind of the VERO MODA, the many businesses of Tencent micro shopping are quietly working hard. Some of the stronger marketing businesses actually have many fans, but the online sales transformation is very weak. And Ali's O2O, which has always been praised by O2O as a classic and most of its advocacy, only stays on the Yintai project. Although the shopping guide has attracted many businesses involved in micro shopping in the clothing industry, it has never set up a benchmarking brand.

First of all, we might as well take a look at the design intention of Tencent's Micro shopping. It is based on the advantages of Tencent mobile platform (which should be based on the advantages of WeChat), and provides the overall solution of mobile O2O to merchants. According to its official statement, the main functions are focused on the following four points: 1, scan code shopping guide, with one-dimensional or two-dimensional code as the medium, through WeChat to connect the brand, the goods, the salesperson and the four users, realize the digitalization of the merchant's mobile terminal, solve the problem of missing color and break code, and further optimize the service and sales efficiency. 2, mobile CRM The platform helps enterprises establish CRM system on WeChat, and provide professional tools support such as membership system, precision marketing, merchandise and order management, LBS services, data analysis and other professional tools. 3, WeChat customer service center, the use of multiple customer service in parallel to serve an enterprise account way, to help businesses respond quickly User consultation Problems, and provide mobile customer service tools based on WeChat to maximize the response time of users to communicate with users. 4, intelligent data support, through user collection of goods and associated data, help offline merchants capture the data blind area of the store, analyze the behavior trajectory of users, and provide strong intelligence data support for businesses.

Again, let's make a comparison. Ali O2O's mode, by integrating the PC Internet and wireless resources within the group, through wireless technology and big data products, provides marketing for enterprise offline retail, member interaction, orders to support a full range of solutions, and realizes the full channel retail mode of data, commodities, inventory trading and capital penetration online and offline. In fact, behind the support is Ali three treasures, that is, guide shopping treasure, membership treasure, marketing treasure, shopping guide treasure is used to guide the purchase of an intelligent APP, the offline goods to online shop form. Member treasure and marketing treasure, I believe you can understand its usefulness from the name.

Commodities have realized the business mode of customer online ordering and offline self promotion; secondly, online shopping outlets have used the shopping guide shopping code to realize the two business scenarios of "on-site delivery" and "door-to-door". In fact, the "on-site delivery" actually changed the way of receiving cash, while the "door-to-door" can solve the problem of shortage, lack of color and broken codes encountered by shops under the electricity distribution; third, through the "guide shopping treasure" to manage online and offline membership cards to achieve member relationship management, in addition to effectively stimulating consumption, it can also record and analyze the customers' purchase times, styles and sizes, and then achieve the guide and guide of customers through interaction and recommendation. Specifically, the whole process of playing with the shopping guide of Ali shopping guide should be clear. The practical application of guide shopping treasure is shown in the following aspects: first, the issuance of electronic certificates. Fourth, through the use of "shopping guide treasure", the offline store has virtually become a wireless shop. Whenever and wherever, the shopping guide can recommend to people who have potential purchase intention, as long as there are mobile phones and networks, and can make online shop opening.