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Super Guide To Speed Up "Trilogy"

2014/12/4 7:46:00 13

Super Shopping GuideBusiness And Marketing Skills

Retailers often face such a dilemma: no industry, product or sales experience can train them for a long time. It is difficult to see the effect in the short term, and will have a greater negative impact on their business. The skilled people who have experience in the industry will ask for a high price. Most retailers are unwilling to "bleed", and their loyalty will be low.

"The two evils are taken lightly." in the face of the comparison between the new players and the experienced players, many retailers have no choice but to choose new players. It is an urgent problem for many retailers to quickly build a super shopping guide without any industry experience and product sales experience.

How to speed up the shopping guide's "ripening" in the shortest possible time and train it into a super shopping guide. The following three steps of super shopping guide express is one of the best practices of the retail terminal, which can be used for reference by the owners of the retail terminal.

The first step is to let shopping guide and products "free love". For most shopping guide "recruit eggs", we need to get started quickly. The most important prerequisite is that we must love the products we sell. If you don't feel the product you sell and have no passion, shopping guide is hard to buy your own product. The reason is very simple. How can we expect customers to like things that we do not like? How can we impress customers? How can we let customers pay? For the novice, in the numerous product lines and product models, let the shopping guide choose one of its favorite products independently, so that the shopping guide and products "free love". The product you choose is the most passionate one.

The second step is to let the shopping guide go on. product The "truth dialogue". This is a very practical method. Let the novice shopping guide perform virtual real battle simulation of their "free love" products. Every day, the shopping guide should recommend at least half an hour for the products it chooses. No one interrupts it in the middle. All the function points and selling points of this product must be made. Interest point All of them are introduced. If the time of introduction is less than half an hour, let the shopping guide be self fined and do fifty push ups on the spot. Continuous training for more than a month, the novice novice is sure to know his product well enough.

The third step is right. Shopping guide Carry out "super stimulation". For most shopping guides, if we achieve "zero breakthrough" - the first transaction is very critical. There are second singlets and third singlets in the first order. At this time, new breakthroughs can be set up for the new shopping guide, if the first ten days of the first month can be concluded, the reward is 1000 yuan (for example); the reward for the first twenty days is 500 yuan; the first thirty days reward 200 yuan. Such a gradient set up incentives will give the new shopping guide a great deal of momentum, leading to the realization of the first single. After the first implementation, a sales commission can also be set up: if the total amount of two documents is completed in the month, the Commission will be 200 yuan (for example); the total four documents will be completed in the month, and the total amount will be 400 yuan per month; the total amount of eight documents per month will be 600 yuan. As the saying goes, there must be brave men under the heavy rewards. Similar "super stimulation" measures will stimulate the rapid growth of the shopping guide.

Business is no longer a business. Retailers must rely on the natural growth of the shopping guide, and the loss of business is inevitable. At the right time, a little bit of "spoil" will lead to a quick "ripening" of the salesmen and give retailers the benefits of real gold and silver.

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