"Made In Jinjiang" Is Inserted Into The Wings Of "Wen Chuang"

The 2014 Jinjiang cultural industry week, with the theme of "culture helps industry and creativity ignites dreams", is launched in Fujian Jinjiang, a famous manufacturing city.

As one of the sources of China's private economy, Jinjiang's manufacturing industry, dominated by people's shoes, clothing and other people's livelihood products, is facing the constraints of energy, resources, markets and other environmental factors in recent years, and is also facing the impact of homogenization competition.

To continue to seize the market opportunities and maintain the leading edge in competition, Jinjiang has chosen a new engine to drive the economy - "cultural and creative industries" as a lever. Jinjiang International Industrial Design Park, Jinjiang creative business innovation park, five shops traditional district, Hongshan cultural and creative industry park and a number of Fujian and Quanzhou key cultural industrial parks settled in Jinjiang.

"There is a good policy and industrial base here, which is the biggest reason for me to settle in Jinjiang." Ye Longhua, creative director of Jinjiang Shang tier Industrial Design Co., Ltd., Jinjiang is a rising treasure house.

"Over the past 30 years, Jinjiang has developed from a small town to a brand city today from making products to making brands. In the face of transformation and upgrading of traditional industries, culture has an unenlightening and stimulating role in the development of Jinjiang." Chairman of Li Lang (China) Co., Ltd. Wang Dong Xing To reporters, as a well-known local enterprise in Jinjiang, the layout of the culture industry in the group is also being intensified.

Taking advantage of geopolitical advantages, actively docking Taiwan's advanced cultural and creative industries, jointly organizing cross-strait creative design competition, introducing Taiwan creative talents and so on a series of measures is to plug the "wings" for Jinjiang's cultural industry.

Nearly 5 months of competition. strait The cross-strait creative design competition has received 1900 entries from both sides of the Taiwan Strait. After the contest's initial evaluation and final assessment, there are 30 print advertising design group works, 29 industrial design group works, and 24 film and animation design group finalists. On the day of the start of the cultural industry week, the 22 sides of Taiwan Strait students won three gold, silver and bronze medals.

With the end of the creative design competition between Mainland and Taiwan, the second Straits cup Fujian (Jinjiang) industrial competition was officially launched in Jinjiang.

"The biggest resource of Taiwan's business is not only the design talent, but also the experience and accumulation of Taiwan's past 30 years' promotion of industrial transformation." Huang Zhenming, deputy executive director of Taiwan creative design center, said the cross-strait cultural and creative industries have broad prospects for communication.

According to official statistics, in the first half of 2014, the added value of Jinjiang's cultural industry reached 2 billion 711 million yuan, showing a good momentum of development.

　　 Jinjiang cultural industry Cycle, fashion creative day, e-commerce day, advertising media day, animation technology day, South Fujian Cultural Day, parent-child interaction day six theme day activities, cross-strait college students creative design competition new exhibition, e-commerce pioneer O2O, animation and game industry main theme of innovation and development, salon, Jinjiang cultural industry online ceremony, Jinjiang baby Garden Exhibition Exhibition and other highlights and practical activities, one after another.

Jinjiang is striving to deepen the integration of cultural and creative industries with the real economy, so that "Jinjiang manufacturing" can plug in the wings of "culture" and lead Jinjiang to a more brilliant future.