Analysis Of High Profit Mode For Shoe Orders

Nowadays, many brands of shoes enterprises with strong strength in China will also hold dealer product exchange meetings in some large hotels or product exhibition hall in advance to get more. market Information makes the brand of the company stand out in the spring tide of the product order. So, apart from this traditional channel, what ways can the shoe brand adopt to further upgrade the product's entry rate in the terminal market?

　 Online brands and women's shoes buyers

Today online brands are becoming an integral part of the footwear brand. Online brands also have their own perspective on the ordering of traditional brands, and some operators of online brands believe that the product display at the ordering conference does not exclude the fact that individual brands will customize a series of products for the sake of temporarily opening orders, but in fact, a truly excellent brand should be able to place orders with products that are consistent with or consistent with large products. Especially It is for sports brand to ensure product quality and design level. These two points are equally important for ordering and terminal market.

As for whether the products at the order meeting can really satisfy the needs of the end consumers, the Chinese shoe brand has already had more thinking.

In view of the overall situation, some women's experts in Guangzhou put forward a buyer's system. It is suggested that before launching the product order, shoe manufacturers can send relevant personnel to the terminal market for a comprehensive investigation at the beginning of the product design, so as to ensure that the products at the order meeting can be favored by the dealers and friends in a timely manner. Transportation To the terminal market.

Commodity planning and product innovation

In this case, how should the products in the market come into being? In recent years, concerns about design management and commodity planning have become the driving force of brand shoe enterprises' continuous progress and the key link of market sales.

Many brands also show consistent recognition and importance for commodity planning. Some brands are designed and redesigned annually. In the planning process, we will also analyze the past sales data.

After analyzing the product life cycle and so on, drawing on the annual fashion trend, adjusting the commodity structure of the new season products, but it is worth noting that in the total new product composition, the proportion of the products with high popularity and high fashion is best not to exceed 30%, and the main body is dominated by the style of their own brands.

　　 BELLE ordering products planning

BELLE's responsible person said that BELLE's advanced member database marketing mode provided good conditions for commodity planning. Every year, BELLE will analyze and summarize its membership structure and consumption behavior, then summarize and sort it out, then divide it into a number of market segments. Combined with the information of the buyer's team on competitive brand market analysis, fashion trend prediction and terminal product display planning, a complete "member merchandise needs analysis report" is submitted to the product planning department of the company.

The product planning department, based on this, combined with the information collected by popular information collection centers at home and abroad, makes the design of the quarterly commodity plan.

There is no difference in the importance of product planning online and offline, and commodity planning is very important for BELLE and other women's shoes enterprises. Footwear design is by no means a designer's personal creativity, but a fusion of sensibility and rationality. The brand must combine the market feedback of the previous year or the previous season, the latest fashion trend, and so on, and design seasonal suitable products.

　　 The role of designers in products

Although rational planning is very important, creativity is indispensable to the uniqueness of a brand in the market. Designers as a perceptual crowd, how to combine creativity with the market is a problem that every brand must solve, and the quality of the brand determines the brand's performance in the market and its image in the eyes of consumers.

Experts believe that designers' creativity is not to be obliterated. But a truly good designer is able to penetrate into the taste of consumer life, he can read the needs of consumers, so his design even leads the trend, and it is also like selling well and selling well. Here, designers also have their own space to play, but this play is free under the framework of brand style.

Designers can often go to a number of front-line markets, experience the sales process, and often go to the famous shoe makers at home and abroad to experience the trend of life. Combining their years of design experience with the social hot spots, half of them are ahead of the mainstream fashion, without losing their market by exaggerating their personalities and losing their originality by following the consumer.

　 Fashion trend and brand style

As the brand wants to leave a deep impression on the consumer's mind, brand style is the key. Nowadays, brands also attach great importance to their own style. The style of a brand is the whole concept. It is embodied through product design, marketing techniques and promotion strategies. For example, the concept, or the seasonal factors, are closely related to the effectiveness. Brand style is a continuity quality.

But the popularity of the season and the brand style are not indifferent. It reflects the brand's concern for consumers. It has excavated the deep yearning of consumers. If the brand style is the sea, the current season is the spray. The sea without the waves is not attractive, and the waves continue to lack the sense of security.

The Chinese market is very large. The Chinese shoe market is considered to have tens of billions of cakes waiting to be shared by all brands. Therefore, as long as the shoe brands have their own characteristics and creativity, they will surely have the market if they do their best to make products. Brand has its own positioning and characteristics, so that consumers can think of brands to have a very distinctive and distinctive impression. Such products will surely have a market, so the creativity of designers is not contradictory with product marketing.

Although the development of China's footwear industry has not yet had the history of those top international brands, we have been following the pace of international brands in the overall sense. Perhaps we can expect that we will eventually surpass an international brand day. However, at this time, Chinese shoe companies still have to fight every quarter of the order to chase, and create more market opportunities for products.