Chu Xiang Yin: Promoting The Development Of MICE Industry Under Multi Pronged Approach

　　 Xiang Yin Chu The executive vice president of China Exhibition Economy Research Association. The APEC conference in Beijing demonstrated the economic achievements of China's reform and opening up in the form of exhibition activities, showing sincerity and confidence of China in promoting regional economic cooperation and development. The APEC conference in Beijing once again displayed the basic functions of exhibition activities, exhibition and information exchange, and promoting cooperation. It is a model and benchmark for the exhibition industry.

　 MICE industry has been developing rapidly.

In recent years, our country Mice It has made great progress in promoting technological progress, promoting economic transformation and upgrading of industrial structure, stimulating consumption and expanding domestic demand.

The scale of exhibition has been expanding and the economic efficiency has obviously improved. According to statistics, 7319 exhibitions were held in 2013, an increase of 1.8% over the same period last year. The exhibition area was 93 million 910 thousand square meters, an increase of 4.5% over the same period last year. The exhibition area grew faster than the exhibition project, and the scale of the unit project expanded, and the exhibition efficiency improved. It is estimated that the direct output value of the Convention and exhibition economy reached 387 billion yuan in 2013, an increase of 10.6% compared with 2012, accounting for 0.68% of the gross domestic product of the whole country, accounting for 1.5% of the third industry added value in the whole country.

The number of exhibition workers continues to rise, and the driving role is increasing. Convention and exhibition has a greater impact on tourism, catering and other industries and the industrial progress of the industry. According to the sample survey, in 2013, the number of employment driven by convention and exhibition industry increased by 30.7% over the previous year. According to the 2012 base figure, the current exhibition industry promoted the number of social workers to about 27000000.

　　 Exhibition market The process of industrialization has accelerated and has entered the track of healthy development. The nationwide clean-up and standardization work of exhibitions and forums organized by governments at all levels has achieved remarkable results. The number of government sponsored exhibitions and forums has been reduced and the quality has been improved. The phenomenon of "emphasizing form and content" has been restrained, large-scale financial expenditure has been compressed and market operation has been intensified. According to the survey and analysis of major exhibition cities, the market operated exhibition projects accounted for more than 90% of the total number of city exhibitions, and some cities even exceeded 95%.

　　 The actual tax burden of exhibition enterprises increased after the camp changed to increase

Of course, China's MICE industry is in its infancy, and there are still many problems and shortcomings. Degree is not high, the international competitiveness of the whole industry needs to be improved; the standardization of exhibition industry laws and regulations has lagged behind, and some normative documents of convention and exhibition industry management have been formed at the end of the last century and at the beginning of this century. Industry management and market supervision can not be followed, or the laws and regulations are not suitable for the actual needs of the market. The policy guidance is not clear enough, the industrial policies are not perfect, and the fiscal and tax policies are not perfect. The actual tax burden of the exhibition enterprises has increased and the industry has been reflecting more strongly after the reform of the business tax reform system. The market construction is not yet mature, the main body of the market is nurturing, the rules of the game and the market order are still a long way to go, and the industry management system is not perfect enough. Compared with the developed countries in Convention and exhibition industry, the internationalization of our convention and exhibition industry

Promoting the development of MICE industry through multi pronged approach

To make China's exhibition industry bigger and stronger, we need to work hard in the following aspects.

First, we should strengthen the legal system construction of exhibition industry management, speed up the progress of exhibition legislation, and gradually establish and perfect the legal system for the development and standardization of exhibition industry.

Two, we should clarify and perfect the management system and working mechanism of convention and exhibition, reform the management system of convention and exhibition, change the management of market by acting as agent, speed up the transformation of government functions, improve the public service system, and raise the level of public services.

Three, we should strengthen the construction of the market environment, improve the market supervision and management system, study the establishment of an open, transparent and efficient market rule, strengthen the protection of intellectual property rights of brand exhibitions, combat illegal behaviors such as counterfeiting and plagiarism, and maintain the order of market competition.

Four, we should study and formulate industry development plans, strengthen macro guidance and top-level design, strengthen the overall planning and supervision of exhibition facilities in the whole country, strengthen policy support, study and formulate preferential policies for promoting the development of MICE industry, and introduce industrial policies, fiscal policies and tax reform policies that are conducive to the development of MICE industry.

Five is to strengthen the cultivation of the main body of exhibition market, strengthen the exhibition brand construction, support the brand exhibition to go abroad and participate in international competition.