At The End Of The Year And The Spring Festival, It Is Not Appropriate To Start The Shopping Center.

Usually, businesses like to choose 51, eleven, new year's day and the opening of the Spring Festival. There is a traditional habit in choosing these nodes. Most people think that the holidays coincide with the holidays, and businesses will do a lot of activities.

May day is not a good choice yet.

The head of a shopping center told reporters that the most fundamental problem in the opening of May Day is the preparatory time for the pre opening stage, the time of entering the shop and the issue of certificates that need approval from the government departments.

"For the Chinese, the biggest festival in a year is the Spring Festival, and the Chinese folk tradition is also going out to work after the first month of the first month of the lunar new year. The basic spring festival will be delayed for more than a month, and this one month business will not be decorated, even if it is decorated, it will be 2-3 times as much as usual."

The end of the Spring Festival starts from the end of February and the first half of March to the opening of May 1, with only about 80 days in the middle.

"For shopping centers, hundreds of merchants are different in terms of decoration design requirements, storage time and various license approval tests."

In addition, as the laws and regulations are sound and perfect, the whole shopping mall has not completed the acceptance of fire inspection and opening up (at least at least until all the business owners have finished the decoration, the goods are basically put in place, and the equipment and facilities in the shopping center have been debugged). It is not possible to start the business. According to the reporter's understanding, it will take at least 1-2 months from the application of the opening industry to the acceptance of the opening inspection.

"This will inevitably lead to a cross conflict with the decoration period of the merchants, because there is no guarantee that the application will be submitted.

We can finish the decoration on time. These factors constitute a problem. May day opening will produce a lot of self contradiction. "

On the other hand, due to the rapid development of society, people are faced with relatively heavy work pressure. Most people on vacation are usually willing to relax at home and have fun in outing.

"I usually work too tired, and I would rather stay at home on Taobao when I am resting, or solve some problems of home life through 58 cities."

Experts also pointed out that the people left behind on May Day are basically old people, children, students, and people who are still working. There are two problems in the opening of May Day. One is whether these people are the target group of shopping malls. The two is that the elderly and children are more afraid of the fact that the crowd is full. The rest of the people will come to the mall. It is also a problem. "If everyone does not appear, the flow of people will not be enough, even if there are celebrations and activities, this is also a busy time, and it can not bring long-term benefits to the shopping mall."

The choice of the May day business will also have great problems for the retail brand itself. A clothing brand dealer told reporters that clothing is divided into four seasons: spring, summer, autumn and winter. They usually place an order six months in advance.

From other formats, for example, children's education is basically set according to the children's curriculum time. Although the shopping center needs to cooperate with the opening time, the 51 may open the brand business association to sell half a course or a course. The purpose of parents to bring children is to supplement the knowledge of the existing curriculum education, and the two is to prepare for the early course.

For opening hours, experts suggest that it is best to avoid festivals. For example, eleven, we all travel, and the opening of shopping malls will not necessarily have good expectations.

At the end of the year and before the Spring Festival, it is not appropriate to start business. The opening of new stores will cost a lot of money. By the end of the year, the financial statements will show that there is a lot of expenditure. If there is no income, the income of the whole business will be reduced. This is the result that the branding is most unwilling to see. It is preferable to choose to open in the second year.

In addition, we should take into account the demands of some major sub store brands such as loading and unloading time and opening time. Now many fast fashion brands, basically 6, 7 and 8, do not start new stores in three months, because these three months are outfitting periods. They choose to make inventory sales for last season and last year. The reason why they do not do new stores in three months is to protect the brand image, because this stage is open for sale, which will have an impact on the brand image of consumers.

Another 6, 7, 8 three months of goods are ordered six months in advance, at this time, the choice of opening can not guarantee the processing period of the factory.

But after the Spring Festival, it is not the best choice for the shopping center. The masses are basically on the pinch, and the spare money is relatively small. At this time, the consumption power of the opening business will not be greatly improved, and it will have an impact on the sales and popularity of the shopping mall.