Experts Explore How To Break Through Traditional Enterprises

"Shanghai business, like global commerce, faces enormous challenges, such as market saturation, rising costs, declining efficiency, electricity supplier shocks, challenges to tradition, etc." According to Shang Yuying, director of the Municipal Commerce Commission, the performance of double eleven is shocking to the commercial impact.

"There are several aspects, one is to constantly adapt to and meet the diverse levels of the metropolis. consumer demand 。 The second is to have world class commercial blocks. Third, business enterprises are constantly innovating and improving. Fourth, the rapidly updated management concept and high technology are applied in the business field to improve the efficiency and effectiveness of operation. Fifth, most of them are highly open, safe, convenient and trustworthy environment, so how to build a world class commercial block, make every commercial street form a distinctive feature, how to build various business circles that share common prosperity, and how to build a convenient community business system.

Zhou Yupeng, President of the Shanghai modern Federation, said that almost all the traditional comprehensive businesses felt the impact of this change. Not only the growth rate of traditional stores or business performance has declined, but even supermarket stores are not immune.

"Some timely transformation. New business format Favored by the market, it has won the initiative in the market competition. One of the main forms of this business format is to provide experiential and personalized consumption services. In my view, experiential consumer service is likely to become a driving force for the new development of our traditional business circles. "

In yesterday's forum, in order to further deepen the new development of the business circle, the organizers also set up a "world-renowned business think tank", and Shanghai Jingan District, Ningbo Haishu District, Hefei Luyang area, Hangzhou Shangcheng District, Nanjing Xuanwu District, Changzhou bell tower area jointly launched the Yangtze River Delta famous business circle collaborative development proposal, holding together to survive.

Zhu Yi, director of the Jingan District Business Council, said that the successful cooperation in developing the business circle, virtual business circle and mobile business circle has been a successful experience. We will jointly explore the new development mode of business circles in the mobile Internet era, as well as the standardization and long-term management mechanism of business circles, and further promote the cooperation and exchange of brands in the Yangtze River Delta business circle.

It is worth mentioning that, Think tank One of the members is Jean-NoelReinhardt, chairman of the Champs Elysees Street Management Committee of Paris, France. He said, "one of the secrets of Champs Elysees is tall and tall, and the two is the earth's air. A smart retailer must understand entertainment and revolve around the retail driven culture itself, which is why we must build theaters and museums on the streets.

"My suggestion to Nanjing West Road business district in Jingan is to do one thing thicker." Qi Xiaozhai, Qi Xiaozhai, chief research fellow of Shanghai Business Development Research Center, suggested that Nanjing West Road should develop its own characteristics through the development of branch roads on both sides of the north and south, such as the development of Zhangjia garden. "Now that we are already high up, we can not be all high. We must make special efforts to introduce brands that are not domestic. It is suggested that more cards can be produced in the future, which can provide space for interaction and interaction in the business circle, so that shopping mall is no longer a simple thing to buy. "