How To Build Private Brand In The Process Of Dealer Brand Development

What kind of dealers have the ability to develop their own brands? Basically, they have to satisfy the following three elements: first, they have a good relationship with the upstream manufacturers; two, there are strong channel networks with strong distribution functions; three, they have the ability to operate independently.

If you don't have these at the moment,

It's best not to follow the trend and put yourself in a passive position.

about

There are two successful experiences in developing private brand:

First, in the short term planning, it is mainly based on the agency brand, and the development of the brand is complementary. The basic ratio is 5:1. In the long term planning, dealers will gradually increase the proportion of the development brand, and the basic proportion will expand to 5:4.

Of course, this is aimed at those dealers who originally started by proxy brand, not including dealers such as Qiaoxi and Sega.

Two, the way for most dealers to develop their brands is to develop regional agents into cross regional agents before making their own brands. Practice has proved that this way is easier to succeed.

Those dealers with commercial brands, relying on the leader position in the region, integrate the brand resources, social resources and market resources, gradually create a wine operation platform. With the core role of the platform, distributors have the capital and conditions to extend to the outside world, and have the conditions and abilities to create their own brands successfully, so as to ensure the success of their own brands.

Last,

To build a business brand, we should pay attention to the following two points: first, identify the logo that represents the enterprise itself, and identify the corporate logo uniquely and easily; secondly, form a reputation, reputation and loyalty in its business field.

To achieve this later, we need to improve our ability in two aspects: first, the ability to serve.

We must deepen the system's service capability, which includes the comprehensive service for customers, partners and the internal system service capabilities; second, system management capability.

If we want to achieve a business brand, we can not do business scale. If we want to form a business scale, we must have the ability of system management. Otherwise, it is easy to form internal friction, but the enterprise will stagnate.