Portugal'S "Shoe Capital" Primary School Is Required To Compete For Chinese Market.

The northern city of St. Joao to Madeira stipulates that all three or four primary schools in public schools should offer Chinese courses and include Chinese courses in compulsory courses.

The Portuguese capital city, which is known as Portuguese capital, is intended to enhance the local young generation's advantage over the European counterparts in competing for the Chinese market.

Portugal is a big European shoe making power.

With the development of new developing countries, Portugal has gradually abandoned the low and middle end market and dominated the high-end market, becoming the second only to Italy.

Footwear exporters.

Although China has a "world factory", it has an annual output of about 10 billion pairs of shoes, which is the world's largest shoe maker, but this does not prevent Portuguese high-end shoes from entering the Chinese market.

Statistics show that the number of Portuguese brand shoes exported to China was 10 thousand pairs in 2011 and 170 thousand in 2013.

Joao, director of the Madeira Municipal Education Commission, said: "Chinese is the key to open the world's largest market". Dilma Nantes

Joao, the mayor of Madeira, said in an interview with Xinhua earlier that as the Chinese economy grew more and more, Portugal and China became more and more closely connected, and Chinese became more and more important.

Local primary school students may have more opportunities to cooperate with China when they grow up, so it is very meaningful to join Chinese classes in primary schools.

Chinese class is quite interesting for local pupils.

Eduardo, 9, said, "I want to see the Great Wall."

Daniela, his classmate, said, "Chinese is not too difficult to learn."

Their Chinese teacher smiled and said, "they are young and learn very fast."

Mario Tavares, the boss of shoemaking companies, believes that the government's measures to set Chinese as a compulsory course will give children more advantages in competing with their peers in the future.

These Chinese speaking pupils can be competent for sale or management in shoemaking enterprises in the future.

"China may become our main market one day," Tavares said.

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According to the latest figures from the German Federal Statistical Office, the retail sales in the country decreased by 2.9% in September this year, the lowest in 7 years.

In September last year, the retail sales in the country increased by 2.9%.

Although the forecast for the same period of this year is not satisfactory, the actual situation is more serious than the expected negative growth rate of 0.9%.

The mild temperature this autumn has affected the sale of winter clothing listed in the market, and the market for textiles, clothing, footwear and leather goods has been severely weakened, with a 5.7% negative growth.

However, sales of drugs, supermarkets and department stores continued to increase by 5.4%.

The labor market in the country has seen a boom this year, with lower interest rates on bank loans, higher wages and low inflation. These elements have become a new driving force for the prosperity of the consumer market.

From 1 to August this year, the sales volume created by the whole industry increased by 1.8% over the same period last year.

At present, 4300 people are employed in Germany. The employment rate has reached the highest level in the Federal Republic of Germany, and the wage increase of workers is higher than the price increase.

But none of these elements has brought the continued prosperity of the retail market.

The Ukraine crisis has created a sense of insecurity for consumers, which is considered to be the reason why sales performance is not satisfactory in September.

After winter comes, especially during the Christmas season, there is a greater incentive. Sales growth is expected to reach 1.5% at the end of the year.

If the retail sales continue to decline in the third quarter of this year, it will directly affect the German economic growth this year, and economic experts predict that there will be negative growth.

The European economy continues to slump, and the unemployment rate in many EU countries remains high. At present, the EU's average unemployment rate is 11.5%.

The recession also shows low inflation.

Although euro area goods prices increased by 0.4% in October, they were far from the European Central Bank's 2% inflation expectations.