Sales Of Sports Shoes And Outdoor Shoes Increased By 9% Year-On-Year In The Us Back To School Season
American consumers love sports and outdoor sports. Gym shoes And outdoor shoes brand is an excellent phenomenon. NPD consulting company revealed that during the 14 week ended September 20, 2014, sports shoes and Outdoor shoes Total sales amounted to US $3 billion, up 5% in 2013.
Especially in the first 3 weeks (from September 1st to September 27th) after the start of the school season, the total sales of sports shoes increased by 9% over the same period last year. Among them, basketball shoes accounted for nearly 1/4 of sales, the biggest increase last year, an increase of 48%.
Marshall Cohen, chief industry analyst at NPD group, said that retailers should have a real understanding of what is "consumer demand or buy" from the just ended sales rush season. He added: "basketball shoes sales are absolutely a reflection of changes in consumer demand, indicating that the shoe culture has evolved over the past few years."
The rapid growth of shoe sales has laid a positive tone for autumn consumption. As the weather gets colder, the demand for winter shoes is expected to rise in view of the record low temperatures recorded last winter.
From Labor Day (September 1st) to the first day of autumn (September 23rd), NPD group found that sales of winter shoes and snow boots increased by 24% to $1 million 100 thousand, up from 870 thousand US dollars in the same period last year. In the same period, sales of rain boots were $3 million 100 thousand, up from $2 million 500 thousand in the same period last year. Sales of outdoor boots increased by 18% to $8 million 300 thousand.
Cohen said: "the jump growth of outdoor shoes sales is closely related to the demand changes of consumers. The outdoor shoes that consumers want to buy is not only suitable for mountaineering or snowy days, but also reflects the leisure style of outdoor sports in function." He added: "designers are fully aware of the needs of consumers when designing shoes. The shoes in season are not only fashionable, but also suitable for outdoor and work wear."
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