Joining The New H&M From The New Designer

Some people say that the high street brand is "first-class design, second class fabric, three price, and the image of the international first-line brand". For H&M, they did not work hard to create the image of the tall, but directly co operated with the major luxury brands, and launched the endless joint name, which led to wave after wave rush buying.

From Karl Lagerfeld, Stella McCartney to Roberto Cavalli, have worked with H&M.

But really let

Cooperation began to gain fame and went into the Chinese consumer's perspective, and it was also able to cooperate with Lavin in 2010.

How much was the cooperation between Lanvin and H&M? The shops in Beijing were queued at 4 a.m. on the day of issue, and the front door shop was closed at 6 o'clock. The hurdle of Xidan shop was almost squeezed down. The door was first issued with a bracelet, and 8 at 9.

If you want to spend money on cattle, the queuing price will be 100 yuan an hour, and it will almost catch up with iPhone.

Not only ordinary people are excited, but stars are also jealous.

Sammi Cheng and Maggie Cheung put on Lanvin's skirts, and Chiara, who was not so fashionable then, wore all the hottest clothes.

The reason why it is so popular is that it has something to do with stunning advertising photos. Before that, what high street brand has ever taken such an expensive advertisement?

It didn't take long for H&M to find Versace, who had been walking on Versace with gorgeous flowers.

It is worth mentioning that this cooperation section, the heat of men's clothing is completely lost to women's clothing, especially the rainforest style jacket. Not long after, Kanye West was put on the stage of Vitoria's Secret stage.

No matter what else, Versace's bags are very nice. Various accessories such as bracelet necklace and so on are not sold online twice.

Bold design and extremely eye-catching design made this cooperation a good idea for the stars. It is also very practical to think about it: many of the exaggerated clothes can not be worn out again at the same time, H&M and Versace.

It's the best choice.

In 2012, H&M announced its cooperation with Maison Martin Margiela.

This has made many Chinese people realize this low-key brand for the first time.

Unlike Lanvin's sexy little gorgeous, MMM is full of sense of structure. Many single products also make people hesitate: although it looks good, it seems to be a bit exaggerated to wear the street, buy or not?

Faye Wong was dressed in MMM's and H&M's huge white down jacket at the airport.

Despite being dubbed like "wearing a quilt", it has determined the determination that many people must buy.

Subsequently, Fan Bingbing, Jolin, Huo Siyan and other stars also wear their bodies. This time the cooperation is the rhythm of being robbed.

To say the most practical cooperation is probably not H&M and Isabel Marant.

In autumn, the sweater that looks good and keeps warm can be seen by many people as "robbing money".

Liu Wen, Chen Yao and Huang Xiaoming are all wearing mirrors, and Gao Yuanyuan, who has recently been regarded as "goddess of the nation", has made an advertisement for free. After reading her picture, the desire to buy is even stronger.

This year's cooperation

H&M was very selective in choosing the hottest Alexander Wang. When the news came out, many people said that they had to queue again.

H&M says the design of Alexander Wang is very appealing, especially for young people. Alexander Wang also believes that this cooperation is a good opportunity to enhance brand awareness.

In the recent exposure of advertising photos, we can see that the latest single product really has the style of Alexander Wang: dark and simple lines.

Unfortunately, Rihanna put on the suit in advance, but it caused Tucao, because it was too much like autumn clothes and trousers.

In fact, it doesn't matter what to say. As long as the name of the cooperation fund is printed, a WANG is printed. Some fans are willing to rush to pay the bill.

The cooperation will be officially released on the 6 of next month, and not only do you need to get a wallet, but most importantly, are you ready to line up?