Adidas'S Market Share Shrinks And Nike'S Share Expands

In the past year, Adidas's market share has been shrinking, while Nike's market share has expanded rapidly.

In Western Europe, it can be said that Adidas has home advantage, but Nike's sales (excluding exchange rate changes) soared by 25%, while Adidas only increased by 13%.

In the US market this year, Adidas's market share in basketball, running and leisure sports shoes is not declining. And Nike's share is expanding.

Adidas's share price fell more than 1/3 this year, and the company's profit And the prospect is disappointing. It is reported that the company is under pressure from radical investors. These radical investors are demanding that Herbert Hainer, the chief executive of a long-term position, be dismissed.

In stark contrast, Nike's share price rose to a record level on Friday's close because Nike's earnings report exceeded analysts' expectations.

Though on Wednesday, Adidas's Price of stock The rise is due to the company's promise to buy back 1 billion 500 million euros worth of stock in the next three years, but analysts say Adidas is not enough to placate investors.

"Radical potential shareholders may ask for higher cash returns," said Chiara Battistini, an analyst at JP Morgan. In addition, Adidas The road to recovery may be longer than analysts expect, so their enthusiasm may disappear in the medium term.

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Louis Weedon, founder of the nineteenth Century, was Napoleon III, Queen of Ou Ren Ni, a full-time worker and an expert in leather. He invented a waterproof flat cover hard boot. The sturdy and durable quality assurance has spread to the upper class society, and also let Louis Weedon come out. It is the attitude of your family that influenced the fashion industry at that time and became the essential equipment for celebrities to travel.

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Travel spirit today's Asnieres workshop produces about 450 special orders a year, from travel safes to handbags, from drawer boxes of 30 T-shirts to milk bottle brackets. No matter how unique the idea is, the craftsmen will comply with all the unique requirements and strive to achieve the wishes of the guests, but they must abide by a principle.

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