The Great Transformation Of Clothing Enterprises Qingdao Clothing Design Should Go Clustering

In 2014, the General Manager Qingdao Donghua Zhishang Fashion Design Co., Ltd Li Dongtao, the person in charge, has added a new foothold, Jimo, on the basis of the "flying between Qingdao and Hangzhou" in the past, and the frequency is increasing. Donghua Zhishang is the first clothing design company registered in Jimo Clothing Brand Incubation Center, and has signed clothing design cooperation agreements with many local clothing enterprises.

Before founding Donghua Zhishang and Yingbaoer Clothing, Li Dongtao started from the bottom of the textile and clothing industry, then went to a Japanese company to engage in design work for 7 years, and finally founded Donghua Zhishang Design and Yingbaoer Clothing brands. This also makes Li Dongtao accustomed to using the internationally leading Fashion trend And the direction of industrial development. "Under the impact of the Internet, the traditional clothing industry is under great pressure, which requires expanding enterprise thinking and making new plans for product design, research and development, sales and brand." Li Dongtao believes that "from the perspective of domestic development, Shenzhen, Guangzhou, Hangzhou, Foshan and other regions with relatively developed clothing industry in China all focus on cluster development International clothing In terms of industrial development, it also attaches great importance to market segmentation. A product can even be designed in France, made in South Korea, and produced in China. ”"Qingdao Knitting Base has a good foundation. There are many leading enterprises. Although the business model is now placed in a very important position, the focus of future competition will inevitably return to the core products." Li Dongtao said, "Therefore, Qingdao garment enterprises need to make more efforts in creativity, fashion and other aspects. For example, in the past, many enterprises used to choose their names at random. After the enterprises became larger, the cost of name change was too high. Without name change, it was difficult to adapt to the needs of internationalization. "

It is against the background of this great transformation of clothing enterprises that Donghua Zhishang chooses Jimo as its base camp to provide full chain services for enterprise brand planning. Through industrial agglomeration, at present, Jimo Garment Brand Incubation Center has successively settled in 26 designer studios and 19 professional service agencies to provide knitting garment enterprises with a series of services such as creative design, brand operation and e-commerce incubation. "The atmosphere of exchange and learning is very important." In Li Dongtao's view, the clothing industry model of Hangzhou has a good reference for Qingdao, which is mainly reflected in three aspects: first, the industry trend is clear, such as women's clothing in Hangzhou, and Qingdao clothing is facing selective difficulties; Second, the government has made great efforts to guide the development of clusters and promote e-commerce; Third, the industrial chain is perfect, and various supporting facilities can quickly provide door-to-door services.