Master Display Skills To Improve Store Sales

Here, let's briefly explain PP and IP.

PP: thematic display and publicity (sales proposal proposal), location: panel wall focal area (panel wall display area is hanging and model); IP: individual product exhibition publicity (category proposal), location: side wall hanging and middle island side hanging area.

Therefore, this article describes the two key points to improve the whole set purchase rate.

1, check whether the merchandise sold with PP is in the vicinity of PP.

What's more, the products displayed on PP can be linked well with IP.

It is very important for customers who are interested in PP (focus display) to find the corresponding target products in the adjacent IP.

Because if we can find the target goods immediately, customers will easily take positive actions in buying, and even increase the possibility of buying associated goods. Therefore, the linkage between PP and IP can effectively increase the rate of joint purchase.

In the vicinity of PP, we can arrange related products with associated sales. Just like Lenovo games, we can display associations between our products.

2, check whether there are zoning in the store.

A separate display of goods with a specific meaning in a store is called a zoning layout.

The so-called zoning layout, in short, is a way to display the brand product series in the store according to the different characteristics of the subarea.

This can not only link the PP and IP in the store, but also link up the whole product of the whole store.

So we observed "

"And" leisure "customers, in the wardrobe extension line, with the possibility of seeing all kinds of" coat "products will be higher.

In addition, in this picture, we see "

When it comes to products, it can also create a linkage between business and leisure, providing sales opportunities to each other. For example, customers who initially stay on business coat will naturally notice the "casual coat", which can increase the chance of self recommendation of "leisure jacket".

This is a complementary result. It is also the embodiment of what we call joint selling in display.

At this point, if these two parts are not connected

Together, customers who are not interested in seeing "business coat" are likely to leave the store so that we lose the opportunity to sell services.

It is a manifestation of the relationship between display and sale by displaying and displaying the time of attracting customers into the store or extending the time of customers staying in the store.

In addition, there is another part that we need long-term training.

Whether the collocation is good or not directly determines whether the garment can be loved by customers.

Another day, let's talk about how to improve your collocation.