What Is The Most Important Thing That Clothing Companies Need To Do At Present?

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The Xiaobian of the net tells you that men's clothing industry is in urgent need of returning commodities, and it calls for comprehensive designers.

Recently, the Chinese trousers design competition, jointly organized by the nine kings and the China Fashion Designers Association, was held in Quanzhou. The aim is to develop a comprehensive designer who knows well about design, technology, craft, fabric and accessories.

At the same time, the soon to be established Shishi Fashion Designers Association will also attract designers from different aspects of the industrial chain upstream and downstream as the top priority of the work.

The scarcity of integrated designers has become a key constraint to the pformation and upgrading of garment industry and the increase of design added value.

Men's brands need to return to their products.

Moderator: as we all know, in the past two or three years, China's men's wear has entered a relatively difficult and deep adjustment stage of development. The homogenization of products is serious. Many enterprises are calling for pformation and upgrading. What do you think is the most important thing that enterprises need to do at present?

Lin Congying: at the moment, Chinese men's clothing enterprises are facing pressure from rising costs and falling consumer willingness. Transformation and upgrading are inevitable for enterprises to survive.

I think there are two aspects that deserve attention: first, the pformation of retailing, and the most important competitiveness of enterprises has become rapid response and process optimization. For example, by directly facing the agents, we create a fast response supply chain, integrate the value chain system of enterprises, and two is the cultivation of talents, that is, finding and cultivating more talents, designing more and better products, especially in terms of edition and function. For example, 35% of the new products of 2015 spring and summer trousers of nine herd kings are elastic, which can better enhance the comfort of human body.

In short,

It is necessary to return to the essence and return to the track of commodity pull, and enhance the comfort and experience of customers through the product itself.

Qiao Baoqin: China's men's clothing is facing adjustment and pformation and upgrading. A very important reason is that homogenization is more serious. To change this situation, there are many links involved, including design, technology, production, version, even fabric and accessories. Only one link can come true.

For example, in the traditional concept, enterprises do not think that the edition is part of fashion design, because most of them take the form of platform cutting. In modern three-dimensional cutting, the version has become an important part of clothing design.

The idea penetrates into all aspects of menswear brand.