Small And Medium Metals Lack Of Independent Brand Pformation And Upgrading Road Is Difficult.

It is understood that profits are further depressed, which is a common feeling of hardware companies.

It is reported that the average profit of the small and medium-sized hardware industry is only 5%-7%. while the insider disclosed that many enterprises will receive orders if they have about 3% profit.

Four or five years ago, the company still had about 20% profit, and now it has dropped to below 10%.

Most of China's small and medium-sized hardware enterprises mainly rely on production parts, lack of independent brands, and serious competition. Many enterprises lack the bargaining power. Under the environment of high CPI, high cost and high RMB exchange rate, the pressure is increasing.

If we want to gain a firm foothold in the market reshuffle and not be eliminated, we must pform and upgrade, change the original extensive production mode, and take the road of "high standard, high quality and high efficiency".

It can be said that industrial upgrading, independent brand development and market development are the main problems to be solved urgently by hardware.

Upgrading is easier said than done.

For a large number of small businesses, pformation and upgrading seems to be extremely difficult.

It is not easy to achieve industrial upgrading. From the perspective of equipment procurement, a large number of workshop enterprises are unable to do so.

Many enterprises want to buy new machinery and equipment to realize automation, but because of the capital problem, it can only be conceived finally.

In addition to financial factors, there are also human factors.

Because hardware is a traditional industry, some processes must be done manually, and upgrading is not always possible.

This factor also causes the traditional hardware industry to rely on human resources.

Many small and medium

Also recognized that the long-term accessories, value-added problems are not very high, very want to do brand.

But it is not easy to make a brand.

For enterprises with relatively strong strength, it is relatively easy to create brands, but when these tasks fall into the face of many small businesses in Danzao, they also become an insurmountable mountain.

For a workshop with a profit of only tens of thousands of dollars a year, it is more than enough.

On the renewal of machinery and equipment, the conditions of the various brands are restricted. The road of independent brands is also very difficult. Small and medium-sized hardware enterprises hope to upgrade their competitiveness and value-added through industrial upgrading.

Hardware experts believe that the first thing for an enterprise to do is to guarantee its quality, but its quality is not strong enough, so the customer will not have confidence.

At the same time, to develop products suitable for consumers' needs, we must make our own characteristics.

In addition, the promotion of self management is also very important.

Even small workshop enterprises should have a comparative advantage and find out their own unique places. They should not be as extensive as before.

Though,

The increase of industrial investment of enterprises is actually a helpless plan forced by Liangshan, but it has accelerated the industrial pformation of the entire hardware industry. Last year, it became the "quality year" of the hardware industry. Whether it is industry exhibition or enterprise itself, it has made great efforts in promoting the pformation and upgrading of the industry.

Improving product quality, strengthening technological pformation and improving production efficiency have become the only way out for the future development of enterprises.