Nike Miraculous Reversal $300 Million "Grab Back" Star Durant

Just when everyone thought

When Durant, the star of the football club, was about to give the price of endorsement to the anmar company, the original Nike decided not to give up Adu's huge market value at the last minute.

It is reported that after careful weighing, they choose to exercise their matching rights and renew the contract with the new alliance MVP at the same price.

Prior to the report, Andrew company in order to open up the market to make a big deal, to Nike contract expired Durant opened a 10 year, the total value of 265 million to 285 million dollars between the sky price endorsement contract.

In contrast, Nike's previous endorsement contract with Durant was only 60 million in 7 years.

It is reported that Nike originally planned to provide Durant with an annual contract extension of about $20 million, but this is still far from the offer of Andrea. Before that, most people believed that Adu would accept Andemar's favorable conditions to leave Nike camp.

But earlier yesterday, Nike officials informed Durant and his team that they were willing to offer renewal contracts on the same terms as Andemar.

Of

The company's match with Andrew price is quite complicated, because it also contains some parts that can not be measured by cash, such as equity and dividends.

But for Durant, if the price difference between the two sides is not big, he is more willing to stay in Nike.

This is because of his loyalty to the Nike brand, and at the same time it reduces his risk of adapting to the "new equipment". After all, Andemar's experience in the production and sale of sports shoes is far less than that of Nike.

Durant also expressed his joy. He wrote on twitter, "I am very excited and honored to renew my contract with Nike."