Kazakhstan Stores: False Discount, "Fragrance Marketing" Has Been Tested Frequently

In order to attract a large number of consumers to buy more products,

Businesses are racking their brains to take various strategies.

Some stores deliberately increase their prices before discount sales, and then cheat the consumers as the discount price. Some stores estimate that a large number of goods are stacked up, counterfeiting the illusion of "clearance sale" and making them mistaken for goods that can be bought. In addition, the fragrance marketing is popular. Shops, banks, exhibition halls and other places are often filled with all kinds of scent, so that consumers are more willing to pay for their bags in a pleasant environment.

According to the media reports in Kazakhstan, Kazakhstan people seldom go shopping, and once they go shopping, they rush to buy things.

Recently, the sales of consumer goods in Kazakhstan increased by 10%, of which the growth rate of beverages was 7%, and that of cigarettes increased by 23%.

61% Kazakhstan consumers will go to the supermarket once a week or every month for bulk shopping, then store it at home and use it slowly.

This is a typical consumption behavior of many non developed countries in the world. People usually go to the supermarket to buy food and daily necessities one week or one month in advance.

Women around the age of 25 are the main consumers in Kazakhstan. They can make shopping decisions very quickly and are often attracted by advertisements.

Market researchers say that Almaty consumers tend to pay more attention to whether prices are reasonable, and Asana residents put the quality of service first, and the cheaper it is for the kamkent people, the more attractive it is.

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Marketing expert Timur Sabidorf said: "many businesses often do discount sales promotion activities, such as buy one get one, price reduction and so on, but many businesses are discounted.

The real discount is always selling foreign brand stores, but in our Kazakhstan store, a set of clothes may be priced up to 200%-300% and then discounted, so that even if the discount is 50%, businesses can still benefit from it.

Many businesses say they often raise their prices a few days before the discount, and then use the old price as the discount price, so that consumers can buy goods according to their usual prices and think they get the benefits.

At present, the most popular discount sales way is "false selling". Merchants deliberately accumulate large quantities of goods in the store, attracting large numbers of consumers, and then create the appearance of clearance sale.

In fact, many of these goods are unsalable goods, some expensive items are placed in a prominent position, and old goods are labeled as "new products".

But consumers in Kazakhstan will not often be cheated by these false and empty discount promotions.

According to statistics, in 2012, 35% of consumers will study the price carefully.

In 2014, this kind of consumer increased by 12%, reaching 47% of the total number of consumers.

For this reason, businesses have to adopt new methods.

The most popular one this year is the so-called fragrance marketing.

Twenty years ago, the hall of Disney Park began to use this marketing method to attract tourists' attention by using rum smell in pirate ships or burning wood in a terrible room.

Now Kazakhstan stores, exhibition halls, banks and offices adopt this method.

Oleg, manager of the business development department of spice company, said: "the main objectives of fragrance marketing are any other.

The purpose is the same -- both to attract customers, and to improve mood by fragrance.

Under the influence of it, people will become better at speaking, when people will often spend money on it.

According to spice experts, fragrances can increase sales by at least 30%.

Insiders pointed out that Europeans prefer fresh scents, while Kazakhstan people prefer luxury perfume.

The smell of green tea tastes expensive.