New Regulations Promulgated In Shandong Promote The Development Of Local MICE Industry

In order to further standardize and flourish the exhibition market and give play to the role of exhibition industry in stimulating consumption, the general office of the Shandong provincial government recently issued the notice on accelerating the development of MICE industry to promote exhibition consumption, requiring market orientated at all levels, implementing responsibilities, formulating regulatory measures, and supporting the accelerated development of MICE industry.

The notice requires governments at all levels to take the exhibition industry as an important means to expand domestic demand and expand the market, and create a favorable environment based on the location, industry and cultural advantages of local departments, so as to support its accelerated development.

It will give support to brand exhibitions which have already formed certain brand influence or have a prominent role in promoting the local economy, and promote them to become bigger and stronger quickly.

In view of the problem of "absence of competent departments" in many places, the circular requires that the responsible units of the exhibition industry should be clearly defined, the responsibilities should be implemented, and the development plans should be formulated and improved so as to ascertain the major local convention and exhibition activities as soon as possible.

At the same time, in the main body of the exhibition market, we should strive to build a number of famous exhibition companies and exhibition service companies.

In terms of exhibition, the notice emphasizes that we should set up the exhibition content, attract and invite businessmen according to the market demand, and cultivate a number of brand exhibitions with outstanding themes, strong professionalism and strong industry appeal and vitality.

According to the principle of not holding similar exhibitions in the same place within 3 months, the theme, content and organization of the exhibition will be determined to avoid duplication of exhibitions and waste of resources.

Chen Guozhong, President of the Shandong provincial tourism planning and Design Institute, believes that the publication of the notice will pform Shandong's exhibition industry from the government to the market on the functional side, from the display to the comprehensive drive, from the regionalization to the integration and internationalization. This will help to form a standardized exhibition industry as soon as possible, improve the overall quality of the modern service industry, and achieve the development goal of "adjusting the structure, expanding demand and ensuring growth".

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