Explore The Way Of Brand Shop Without Shop Sales

As the latecomers of the domestic market, many foreign trade The clothing enterprises found that the cost of creating exclusive store sales channels from scratch has been several times higher than that of the industry pioneers, and the time is no longer waiting for us. Therefore, how to open a new path to bypass the physical stores to invest in huge, competitive Red Sea has become the focus of foreign trade clothing enterprises trying to innovate.

some Marketing circle People believe that the virtual shop without PPG is in the ascendant, while foreign trade transformation enterprises have no shop sales. The traditional brand shoes and clothing enterprises try to sell water without shops, which may be a beneficial attempt for the enterprises in the domestic market.

Bi Xiaojun, director of Shanghai to Hui Marketing Consultancy Co., holds this view. Bi Xiaojun has served many clothing companies such as Qipai and noble bird, and has a better understanding of marketing mode and management system.

No shop sales include four categories, such as telephone shopping, TV shopping, catalog mail order and online shopping. Compared with the sales of physical stores, the biggest feature of shop sales is not having a face-to-face relationship. Shopping The brand building, shopping experience, and operation mode are different from the sales of physical stores.

At the same time, different stages of garment enterprises have different strategic positioning for non shop sales channels, which determines the essential difference between the degree of reliance on the non store sales channels.

Generally speaking, foreign trade companies have higher level of e-commerce because of their foreign trade business. Their processing of foreign trade clothing is often done by means of network sales.

After the transformation of the domestic market, the foreign trade clothing enterprises have a blank space. From the perspective of reducing the cost of channel construction and seizing the opportunity to enter the market, we can consider all kinds of non store sales channels as the initial channel or even the main channel for product sales, and expand the network sales window that originally aimed at sporadic foreign trade sellers to expand to a network sales platform for direct consumers.

In Bi Xiaojun's view, in reality, the PPG light assets operation mode may have gone through a road of no store sales. Foreign trade enterprises can try this kind of non store sales mode and create online sales brand. Of course, in the regional market where the target consumer groups are concentrated, it is also necessary to establish some own brand entity stores, which can support each other and complement each other.