Where Is The Next Turning Point Of Chinese Women'S Shoes?

According to the report released by the Women's Shoes Market Data Research Center of China Shoes. com, in 2013, the production of women's shoes in China exceeded 6.31 billion pairs, the total retail sales were 1.56 billion pairs, and the retail sales exceeded 170 billion yuan. MACOO, an analyst of the women's shoes market of China Shoes Network, believes that with the improvement of residents' living standards and the enhancement of their brand awareness, the demand of the women's shoes market in China will still show a steady rise in the next five years.

At the same time, the report also points out that the top ten best-selling women in China shoes The brand has occupied nearly 40% of the market share. The Chinese women's shoes market has really entered a 2.0 era driven by the brand. The business philosophy of "no brand, no business" is being accepted by more and more business owners, especially the women's shoes brand emerging through the network channel in recent years.

Admittedly, with the development of domestic electronics business affairs With the rapid development of, the offline terminal stores on which traditional women's shoes brands rely for survival have suffered a lot. According to the published 2013 external financial report, the sales growth of first-line women's shoes brands, including Belle, Daphne and Qianbaidu, slowed down or declined significantly in 2013. Many people exclaimed, "The wolf is coming.".

Has the next turning point of Chinese women's shoes arrived? Where is the wolf? MACOO, an analyst in the women's shoes market of China Shoes Network, said that although at present Women's Shoes The overall pattern of the market will not change for the time being. However, with the development and improvement of new online channels and the integration and transformation of online and offline channels, this process may be in a dilemma, or even helpless. However, when it is formed and erupted under the drive of the market, it will certainly have a big shock to the development of the women's shoes industry.

At present, many domestic women's shoes brands are actively responding to the arrival of the turning point. In addition to the expansion of emerging network channels, they are also aggressively expanding new brands through mergers and acquisitions to achieve 360 degree online and offline brand transmission and influence, so as to enhance the overall competitiveness of the brand system.

Where is the next turning point of Chinese women's shoes? The trend! It is the so-called situation makes heroes.