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Ji'Nan Pathfinder Store "Ji Zan" Marketing Suspected Fraud

2014/6/18 11:14:00 27

PathfinderMarketingFraud

< p > < strong > complaint: < /strong > < /p >
< p > < strong > Pathfinder flickers consumers < /strong > /p >
< p > "why is it not clear that the number of daily gifts is limited when marketing ads on WeChat? When people come to collect gifts, they refuse to pay gifts with the" limited number of reasons ". Is the netizen so bullied? In the face of the refusal of payment, the businessmen have been filled with 50 praise, and Mr. Li, who originally wanted to get a tent, was very angry. < /p >
< p > not long ago, the Ji'nan Pathfinder store launched a campaign of "a href=" //www.sjfzxm.com/business/ "promotion" < /a > activities in the WeChat friends circle. It was said that the collection of 30 Zan can send knapsack, set up 50 tents to send tents. According to the rules of activity, hundreds of Ji'nan citizens gathered in the circle of friends. As a result, at the time of collection, the participants took a long queue of mobile phones to collect gifts at the boutique store in Quancheng Square, Ji'nan. They found that the shop had posted a publicity poster, limited the number of gifts, and added a "first come, first served, then donated". The people at the scene said that the instructions for receiving gifts from the Pathfinder were not known, and the rules such as "queue number" were not known. < /p >
< p > supplementary rules for the Pathfinder scene show that more than 100 citizens are not buying. "When we participate in activities, there are no such restrictions. But now they are baffled by the new rules. "Is this not fooling people?" many citizens expressed their dissatisfaction. < /p >
< p > < strong > investigation: < /strong > < /p >
< p > < strong > Zan Zan marketing "cheat you not to discuss" < /strong > < /p >
< p > in the face of public questioning, the head of the Ji'nan Pathfinder store did not give a reply, saying that everything was implemented according to the requirements of the posters. < /p >
< p > similar "friends circle collection" < a href= "//www.sjfzxm.com/news/index_s.asp" > marketing < /a > activities, participants are not few. Reporter survey and understanding, various businesses WeChat marketing means different, gimmick, discount, free collection and so on a variety of patterns, but when WeChat users complete the business requirements, receive gifts but often fail to do so. < /p >
< p > "I often see the activities of the circle of friends to praise the prizes, and they will also follow the forwarding, and it will be difficult to collect the rules. The result is told that the date of the activity is April 1st. It is clearly an April Fool's Day game. Businessmen do not talk about honesty, they are good activities, but in the end they become farce." Liu, a citizen, said she had been involved in a campaign to collect 36 praise cups for lemon cups. < /p >
< p > < strong > lawyer: < /strong > < /p >.
< p > < strong > consumers can complain about rights protection < /strong > < /p >
< p > lawyer Jiao Ziyang of Shandong ocean law firm believes that such acts are alleged to be less than a href= "//www.sjfzxm.com/news/index_q.asp" > fraud < /a >, and WeChat users can participate in the complaint rights protection. < /p >
< p > Jiao Ziyang said that the "Zan Na Award" campaign launched by businessmen is a new marketing mode, mainly to attract consumers to publicize and pay attention to related products. Businessmen, through WeChat, publish news of activities in various names to attract people to participate. If they conceal facts, cheat consumers' participation, and ultimately fail to honor their promises, they are obviously fraudulent. According to the provisions of the contract law, merchants promise that the act of sending gifts by WeChat is a civil "offer act". If WeChat users approve and complete the requirements specified by merchants, then the contract between the two parties is established and effective, and businesses must perform according to law. Otherwise, it will be a breach of contract. WeChat users can sue to the court, require businesses to perform, or complain to the business sector to safeguard their legitimate rights and interests. < /p >
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