Prof Li Shi Ya Krizia Another Italy Brand Has Been Bought.

< p > after the acquisition of Loro Piana and Pal Zileri, another Italy brand was bought by a foreign company.

This is the Kee Ali Shi Ya (Krizia) brand created by Mariuccia Mandelli 60 years ago.

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< p style= "text-align: center" > img align= "center" border= "0" alt= "src=" /uploadimages/201406/17/20140617103758_sj.JPG "/" < < >.

< p > it was purchased by Shenzhen's a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > limited.

They have already indicated in a joint statement that an agreement has been reached to pfer the Kee Ali Shi Ya (Krizia) brand to the Shenzhen company.

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< p > the two sides said that the relevant agreements will be implemented before April 2014, but no specific paction amount has been disclosed.

According to MF Fashion daily in Milan, the sale amount of the company is about 25 million euros.

Mariuccia Mandelli was founded in 1954 by Krizia. She launched the first series in 1957 and debuted in Florence for the first time in 1964.

With great success, a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" has launched fashion series and franchising in succession, making its brand one of the famous brands in Italy.

At the peak of 90s, brand turnover was nearly 300 million euros.

But after that, Prof Li began to lose its aura, and sales continued to decline. By 2012, only 1 million euros.

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< p > Shenzhen, China, was founded by designer Zhu Chongyun in 1993.

The company's main high-end fashion, through the development of brand Mass Phil, the brand has laid a good foundation in China, and began to explore the Asian market.

The company currently has 3000 employees, owns more than 300 stores, and its turnover is close to 370 million euros.

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< p > for Prof Li Shi Ya, Shenzhen manasfield Garments Co., Ltd. plans to open five stores in Beijing, Shanghai, Guangzhou, Shenzhen and successfully in five years, and reopens prizes at the most important cities in Europe, Japan and the United States.

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< p > after the closure of the Paris branch in 2013, the current "a href=" //www.sjfzxm.com/news/index_c.asp "Prof Li Shi Ya < /a" mainly owned a flagship store in Milan.

Ms. Zhu Chongyun will take charge of the brand creative director, and her first Prof Li Shi Ya series will go to Milan in 2015.

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