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A Practical Strategy To Check Underwear Stores

2014/6/3 17:10:00 66

UnderwearFranchiseeSite Selection

< p > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > underwear > /a > joining the store is best to close to the two major underwear production bases of Nanhai and Chaoshan. There are more shops for underwear, 20 more low-grade underwear shops, and more brands. There are Midea, oslan, Xia Daifang, Jia Shifang, and so on. Among them, XX and XX have two kinds of image counters, and the other brands are multi store images.

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< p > 2, the city has two prosperous sections, one of which is mainly low-grade goods, the other is a franchised store street. There are mainly stores such as dream, beautiful world, dragon, Jordan, red dragonfly and so on.

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< p > 3, and the store of the street's underwear will rent 30 square yuan for 3000 yuan / month, and 18 square yuan for 2000 yuan / month.

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< p > 4, on the street there are underwear "a href=" //www.sjfzxm.com/news/index_c.asp "brand shop" /a "one, the image is good, the shop is partial, the business at the beginning of the shop is better, but later business is not good, the single brand monopoly, the customer group is less.

There are two low-grade underwear shops, no decoration, and sell brand goods, mainly selling low-grade goods to earn money, gross margin is around 20%.

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< p > analysis: < /p >


< p > 1, consider underwear < a href= "//www.sjfzxm.com/news/index_c.asp" > joining /a > shop for new store. In order to reduce rent and reduce expenses, underwear shop area is also small, so decided to rent 18 square shops first.

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< p > 2, there are two prosperous areas, but the brand must be on the street.

Only in this street can shops find business atmosphere.

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< p > 3, must be a comprehensive store running an underwear to open shop, only suitable for local conditions, because the monopoly of a brand is more risky.

To cover the second tier, three line brand, seamless underwear, household clothes, socks and so on.

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< p > related links: < /p >


< p > 1. traffic is convenient.

Convenient pportation is an important guarantee for adequate passenger flow.

In the vicinity of the main station, or in a street less than 20 minutes' walk, customers can use convenient traffic conditions.

Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

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< p > 2. places where crowds are concentrated.

Such as theaters, cinemas, parks and other entertainment places, or nearby factories or offices, it can attract pedestrians and pedestrians. On the other hand, it is easy for customers to remember the location of the store, and the customers who have been introduced to others will be easier to guide.

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< p > 3., choose a place where population growth is faster.

The development of enterprises, residential areas and municipal services will bring more customers to the shops and make them more potential in operation.

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< p > 4., we should choose one side with fewer cross streets or obstacles.

Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

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