Red Bean Has Won Top 100 List Of Brand Competitiveness Of China'S Industrial Enterprises

< p > the world is < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "_blank".

< /p >

< p > recently, the Ministry of industry and information technology announced the list of top 100 list of brand competitiveness of Chinese industrial enterprises, and the enterprises of Hong Kong Group, Haier group and shagang group were selected.

< /p >

< p > "evaluation of brand competitiveness of Chinese industrial enterprises" is one of the key brand cultivation projects promoted by the Ministry of industry and information technology in 2013. It aims at verifying the results of brand cultivation, setting up an evaluation and publishing platform, and providing support for government departments to give policy support to enterprises. It is one of the most authoritative and influential evaluations of the brand cultivation of Chinese industrial enterprises.

< /p >

< p > in recent years, with the acceleration of global integration, "brand economy" is increasingly leading the trend of the industry.

The red bean group has consistently adhered to the establishment of the Chinese culture characteristic < a href= "//www.sjfzxm.com/news/index_f.asp" > the red bean brand < /a >, and has continuously endowed it with Chinese cultural connotations, especially through the thirteen consecutive years of red bean and Tanabata Festival, which has won wide recognition both at home and abroad.

In addition, many factors, such as the rising price of raw materials, appreciation of the renminbi, financing difficulties and industrial surplus, make the manufacturing enterprises, especially the OEM enterprises under pressure more and more, and the profit margins are getting smaller and smaller, and the development is seriously restricted.

Branding is a sharp weapon for international and domestic markets. It is a reliable guarantee for reducing various kinds of consumption, achieving low carbon economy and obtaining high profits. It is also an important foundation for stabilizing local economic and social development.

< /p >

< p > especially in the construction of independent brand, red bean has done a lot of work. The trademark "red bean" and "thousand mile horse" have been identified as well-known trademarks of China by the State Administration of industry and commerce. It has become one of the few well-known trademarks in the country. At the same time, the red bean group has been recognized by the State Administration of industry and commerce as the first model enterprise to implement the trademark strategy. It has become the only one in Jiangsu and the only one in the clothing industry.

< /p >

< p > with the development of the times, red bean is breaking through the tradition and creating a new business mode to promote the development of enterprises.

In the pformation and upgrading of the traditional garment industry, the development of electronic commerce in red beans, in 2013, the total sales of double eleven exceeded 100 million yuan. Red bean is not only a national demonstration enterprise of e-commerce, but also a national demonstration enterprise of two integration.

In order to speed up pformation and upgrading, enterprises specialize in R & D and chain building. At the same time, through the construction of the red bean living hall, the chain management mode is innovated, and the O2O mode is built.

< /p >

While P is developing rapidly, it also actively implements social responsibilities and focuses on enhancing brand connotation.

Many companies ignore their social responsibilities and environmental responsibilities. Zhou Haijiang, group president, said that the red bean group used to run businesses for survival, and now it is running businesses for the society.

Only by integrating into the society, returning the society better and shouldering the social responsibility, can an enterprise become an economic cell beneficial to the society so as to meet the requirements of the party's Scientific Outlook on Development and realize the all-round harmony between man and man, between man and nature, between man and society from the enterprise level.

< /p >

< p > from such a concept, for many years, the red bean group has always placed the rights and interests of workers first, and has given meticulous care to the workers in the political, ideological, technological and life fields. It is such concern that more than 22 thousand workers have twisted into a rope, plucked up a lot of energy, worked hard and worked hard to share the fruits of development.

< /p >

(P) in the undertaking of external responsibilities, the red bean group replaces farmers' employment through various paths, and pays more for the local tax payment and the provision of welfare to other areas, so as to return to the countryside.

Since 1997, it has invested heavily in the surrounding countryside to grow Taxus that can be extracted from expensive medicines.

This has not only become a strong stamina project for the development of enterprises, but also optimized the rural ecology and improved the profits of farmland.

At present, red bean has been built in the ecological zone of Taxus chinensis. There are about 30000000 Taxus plants. It is the largest breeding base for Taxus chinensis in China, and is also one of the largest cultivation bases for yew seedlings in the world.

< /p >

< p > red beans also subsidized the development of villages and towns and 8 villages and 10 factories inside and outside the city, and invested about 18000000 yuan.

This also makes the "red bean" < a href= "//www.sjfzxm.com/news/index_s.asp" > brand < /a > more popular among the people.

< /p >