Seven Wolves Create A Full Line Men's Wear Brand

In 2014, seven wolves invited the former Bally global creative director Graeme Fidler, Italy. Designer GIUSI, Milan designer COLIN plus seven wolves design a big team. At this point, the seven wolves originally owned the country. clothing The top international design team in the enterprise is more diversified. It brings together excellent designers from Europe, Japan, Hongkong, Korea and Mainland China. It provides a good foundation for the seven wolves to build the top men's clothing brand in China. After years of unremitting efforts, the seven wolves have become the leading brands of men's clothing brands in China. In the more than 20 years of struggle, the growth of seven wolves is obvious to all.

Today, there are more than 3000 terminal outlets of seven wolves, and the three logistics and information centers in Fujian, Beijing and Shanghai are set up nationwide, and more than 20 provincial logistics and information departments, through the advanced information network system, provide timely logistics distribution services and information exchange services to the sales outlets, and finally pass the products and values to the end customers through the terminal network. Seven wolves, the world's advanced computer automation production equipment, international standardization, closed Industrial Park, the product is fashionable, exquisite fabrics, exquisite workmanship, known as "jacket experts" reputation. Moreover, the seven wolves also introduced the CIS system into the industry before introducing franchising. A channel management mode combining direct sales and franchising is adopted. Through careful ERP marketing information management, scientific marketing training and timely marketing services, it forms good communication and benign interaction with the partners of the whole country, and builds a win-win situation for mutual benefit.

Since 2007, seven wolves have opened many large flagship stores and living centers throughout the country. In many different styles of shops, the seven wolves traditionally wear men's clothing and men. Clothes & Accessories A comprehensive interpretation of all aspects of modern men's life, and finally showing a male image of gentleness, solitude, hero, leader and so on, with a view to building the connotation of the brand with the construction of terminal channel. In the aspect of commodity planning, in order to adapt to the new terminal marketing mode of "living hall", the seven wolves are divided into "international designer series", "classic business / leisure series", "fashion business / leisure series", "life leisure series" and "youth fashion series" according to the diversity and location of the product line.

In addition, the seven wolves also supported the sponsorship of major sporting events such as the China Cup Sailing Competition, polo match, ROC World Racing Championship and Chinese women's golf professional tour, and the opening of the seven wolves Hall of fame. Seven Wolf As a leading company in the field of Chinese clothing brand, it is always challenging to create new brand value.