Fashion Brands Begin To Call For An All-Round Way Of Life.

< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > fast fashion > /a > pformation < /strong > /p >

In February this year, H&M introduced its home products to China, and listed in 4 stores in Beijing, Shanghai, Chengdu and Suzhou.

In fact, H&M is not the first fast fashion brand to enter the Chinese household industry.

As early as 2011, Zara brought home brand Zara Home to China, and now has 16 stores in China.

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< p > "fashion brand for home, mainly to boost sales."

Zhou Ting, President of the Institute of wealth quality, said.

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< p > Zara parent company Inditex recently released its 2013 earnings report confirming Zhou Ting's statement.

In 2013, sales of Zara Home increased by 29% over the same period last year, becoming the fastest growing brand of its 8 brands.

The ~4 month of March is the accounting period for most multinational companies, and many fashion brands have released their earnings in 2013.

On the whole, the trend of clothing and footwear products is very obvious.

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< p > > "clothing", "a href=" //www.sjfzxm.com/news/index_c.asp "> handbag" /a "is the most attention to price performance, and also the most popular category. Once the brand is popularized, sales volume will have the balance of desire and availability.

This is not just expressed in fast fashion products, but luxury brands are more obvious.

When you find that everyone around you is carrying a Gucci or LV handbag, the brand will quickly lose its high-end customers, Zhou explains.

Bain's latest research on China's luxury market in 2013 shows that the overall luxury market growth in mainland China slowed further in 2013, with an annual growth rate of about 2%.

In 2012, the figure was 7%.

In 2011, this figure was 30%.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > diversification > /a > life quality < /strong > /p >

< p > it is not difficult to see that both the real rich and the newly rising young consumer groups can no longer be moved by Logo simply. They are now rapidly evolving from paying attention to cost performance, personalization and diversification to learning how to have a taste of life.

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When it comes to grade P, luxury brands occupy the advantage of brand influence in this respect.

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P, Armani, Versace and Hermes are also expanding their home products series to enable consumers to complete one-stop shopping.

A report from the Boston group points out that the luxury experience market is now up to $980 billion.

By contrast, the scale of personal luxury goods is only 390 billion dollars.

The so-called luxury experience covers automobiles, artworks, luxury homes, technology equipment, hotels and tourism.

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< p > indeed, more and more luxury brands have entered hotels and other service industries.

Take the "white horse estate" hotel designed and operated by Louis Weedon as an example. Oliver Lefebvre, head of the group's hotel planning, explains: "the development of the hotel industry is a natural expansion for the group.

Because the diversification of our brands enables us to clearly understand the needs of customers from top to bottom.

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< p > besides, Dunhill house, Hermes house, Gucci coffee shop and Prada dessert shop, Louis Weedon turned into a clubhouse on the three or four floor of flagship store in Shanghai.

"To develop a new customer is much more energy than keeping an old customer. In order to retain loyal customers, luxury brands must provide a full range of products that cover the lifestyle of customers."

Zhou Ting said.

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