Shen Dongri: Let Dress Culture Interpret Chinese National Culture

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< p > > a href= "//www.sjfzxm.com/pioneer/" > market economy < /a > has provided good opportunities and platforms for China's fashion industry. In recent years, the global fashion industry has gathered in China to compete in the Chinese market. And the domestic clothing brand is affected by many factors such as the market structure, the economy and the retail industry itself, and it is hard to break through the confinement of brand development. The big environment restricts the development of brand. As one of the high-end women's clothing brands in China, how to maintain good development in the big environment and lead the Chinese fashion industry to move forward, what we need to do is to enhance the core competitiveness of domestic brands. < /p >
At present, a major transformation in front of Chinese clothing brands is p. It is a test before us to discard the consumption concept of worshipping foreign elements and let the pride of Chinese people begin to awaken themselves. < /p >
< p > Chinese brand is still a long way to go. Revitalizing national brands is conducive to the transformation from low end foundry production to high-end design "a href=" //www.sjfzxm.com/pioneer/ "transformation" /a > upgrading. We need to transform, go out of China's manufacturing, achieve China's creation, and truly strengthen ourselves from quality and quality services. < /p >
< p > in the design, the domestic clothing brand should create the design works belonging to its own national characteristics. The Chinese clothing brand is still on the production stage, including the national culture that we integrate into the design. It still stays on the surface. < a href= "//www.sjfzxm.com/ pioneer/" > cultural connotation < /a > is not very precise. < /p >
In terms of creativity, Chinese clothing brand still lacks imagination and expression. The expression of brand is very important. It is not a slogan and a concept. It should make clothes become a brand core value and a brand spirit. P Let's make Chinese production gradually become China's creation and let China's design lead the world trend. This is internationalization. < /p >
< p > China is a nation with deep cultural accumulation. As China's clothing brand, it should assume the mission of spreading Chinese culture, interpret the Chinese national culture through the dress culture, and make the Chinese clothing brand stand on the international stage, making China < a href= "http:// www.sjfzxm.com/pioneer/" > national culture < /a > become the international leader. < /p >
< p > today, the domestic clothing brand is very good opportunity for development. For example, in the Chinese context, the brand has become a very popular and mature female brand in China, so that the urban mature women show noble and elegant fashion dress taste. As the only listed company in A shares of Chinese women's wear, it has been continuously upgrading its national market share, comprehensive competitiveness, brand image and brand strength, and has become the representative of the blue chip in the apparel sector. The revitalization of the domestic garment industry and the holding of beautiful China is a long way to go. In the future, Langer will rely on new opportunities, change and innovation, and promote domestic clothing "a href=" file:///C:/Documents%20and%20Settings/Administrator/%E6%A1%8C%E9%9D%A2/%E5%85%BC%E8%81%8C/%E7%BD% 91%E7%BB%9C%E7%BC%96%E8%BE%91%E5%99%A8/lib/www.sjfzxm.com/pioneer/ "brand" /a "to win the era, win the market and win the future. < /p >