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Interpretation Of Clothing Store How To Order Can Be Just Right.

2014/4/10 10:48:00 82

Business SkillsClothing StoresOrdering

< p > usually, the clothing company will determine the amount of tasks for the new year to an agent or dealer every year. That is to say, it is necessary to set enough quota for the task. However, such a task amount, the agent is subjected to enormous operating pressure and inventory risk, especially men's dealers such problems and hidden dangers have gradually emerged.

According to the data analysis of the men's clothing agents I have served, the annual stock rate of marketing has almost reached 35%, and most of the agents' inventory is about 50%. In the face of such a business situation, agents have to accept the new annual target growth rate of 10%-20% in every new year. This vicious cycle has great potential risks to Brand Company or agents.

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< p > the above paragraph is about the total quantity control in the order meeting. There is an agent saying that I want to control the total amount, but the company has already given me an index, that is, I have to make enough of these quantities and there is no way to control them.

What are we going to do in the face of such a problem? < /p >


< p > < strong > first of all, we need to make a careful classification analysis of our shop's < a href= "//www.sjfzxm.com/news/index_c.asp" > actual sales < /a > < /strong > /p >


< p > according to the actual sales situation of the shops, we should pay close attention to the commodity category analysis. What we should pay attention to is whether the marketing condition of last year is in a profitable State, a flat state or a loss state. If it is a profitable State, then we have to increase the space of last year's marketing data. If so, what aspects of growth will be shown? What is the growth space of all aspects? This data standard is the first prediction index of total volume control in the new year, but it is not perfect yet, and it needs two times of index prediction adjustment.

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< p > if we think that last year's marketing situation is at a level, then we have to see how much the inventory ratio has reached last year. What is the total effective inventory of these inventory commodities?

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< p > If our marketing situation is at a loss last year, we will have to calculate the balance of store marketing, but we should also consider the factors such as inventory rate, discount rate and opportunity loss of commodity management.

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< p > < strong >, and then analyze the real situation of the breakeven point of our shop < /strong > < /p >


<p>  通常我们在做店铺盈亏平衡点计算的时候,有两个关键的指标我们通常都是模糊的,一个是平均折扣率,还有一个就是库存率,通常我们的老板们总是认为自己的平均销售折扣控制得很好,但经过去年的营销数据计算之后,发现公司给提供的口头平均销售率往往比实际的平均销售折扣要高出很多,甚至很多老板一味地追求高的销售额,但忽略了折扣的控制,导致很多商品的销售是不赚钱的,甚至是亏损销售,但一味地督促终端店铺提升<a href="//www.sjfzxm.com/news/index_c.asp">销售额</a>,在某种角度来说只是清理商品的策略,并不是赚钱的策略;至于库存率,通常老板们几乎不承认自己有巨大的库存量,往往这种羞涩,就带给我们的确是越来越大的资金占用以及库存成本的损失,所以在做店铺盈亏平衡计算的时候,正确并且客观的提供库存率,是我们对第

One of the most important tasks of forecasting store demand in two is also an important work to reduce inventory pressure.

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< p > < strong > next important point is to carry out commodity management < a href= "//www.sjfzxm.com/news/index_c.asp" > opportunity loss < /a > analysis < /strong > /p >


< p > a very simple example. Last year, our total sales volume was 10 million. When we were making the total purchase plan this year, we did not purchase goods according to the 10 million index. Even though our total quantity this year increased by 20% on the basis of last year's total, that is 12 million, but where did the 2 million increase? At this time, we will calculate how many sales we lost in the sales process last year due to improper commodity management.

The number of goods sold in the future is not assured, and the number of goods that are out of stock, the sales lost in the course of sales, the sales lost by the sale of goods, and the sales lost due to the improper allocation of goods between shops, and so on, are all opportunities for loss of merchandise management. Please do not belittle these opportunity losses. We can use scientific methods and formulas to effectively calculate the loss of these parts in the past year, and how much he has accounted for in our annual sales. Then we will restore these missing sales losses according to the category to last year's sales analysis, and come up with a new total quantity, which will be a key index for controlling the total quantity of orders this year. For example, when purchasing

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