Adjustment, Another Source Of Growth In Performance

< p > when the consumption demand in the regional market can not reach a certain limit, the expansion of the market can undoubtedly increase the demand of consumers, which is more conducive to strategic adjustment or strategic adjustment in the off-season.

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< p > < strong > (1) development < a href= "//www.sjfzxm.com/news/index_c.asp" > new market < /a > /strong > /p >

< p > enterprises can choose to develop new markets in the off-season. This is mainly due to the fact that most of the competitive brands in the off-season are in a dormant period, the management of the market is weakened and the investment in advertising has been greatly reduced.

When enterprises choose to enter the market at this time, the interference information will fall to the lowest point, which will help enterprises seize the channel and publicize the brand image, and the expansion of the market will result in the improvement of sales performance.

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< p > the product is clear in the history, because the enterprise only pays attention to the development of the urban regional market, and only pays attention to developing the sales channel of wholesalers. As a result, the sales volume shows drastic cyclical fluctuations, and the enterprise has been losing money for many years.

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< p > when the enterprise accepts the suggestion of the external brain, developing new passageway in the sales of < a href= "//www.sjfzxm.com/news/index_c.asp" > off-season < /a >, so the salesmen of the enterprise develop the suburban market vigorously, vigorously develop new channels such as shops and institutional consumption, carry out the busy development of new markets and open up new channels, so that the enterprises can achieve no sales in the off-season, and sales continue to rise, and only three months will turn the profit back to "/p".

< p > strong > (2) < a href= "//www.sjfzxm.com/news/index_c.asp" > market focus > /a > pfer < /strong > /p >

< p > the peak season of products may have different time intervals in different places.

The consumption of certain products in the South appears low season, and may enter the peak season in the north; when the domestic market enters the low consumption season, it may enter the peak season of consumption in the international market; in the low season of the urban market, there may be no signs of off-season in the rural market or the urban rural junction market; when the market and shops purchase the off-season, the consumption and purchase in the railway stations, airports, tourist attractions and other places are always strong; when wholesalers complain about the arrival of the off-season, the large scale direct selling activities faced by the final consumers often get unexpected results.

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< p > the key lies in whether the enterprise can grasp the market demand and timely shift the market focus with the pfer of demand.

A pesticide manufacturer in Henan has shifted the market on the basis of the difference in the crop cycle caused by the difference in climate between the north and the south.

When the North entered the low season of pesticide sales, he shifted the market focus to the south, and timely adjustment of the market made his sales no longer "off-season".

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< p > a company that produces high-grade sheepskin mattress, its products are selling in the domestic market in winter, but in summer the sales are off season, but in the international market, it is the opposite. Summer is the peak season for shipment. This is because foreign merchants purchase and stock up in summer.

The enterprise only made the domestic market in the past, resulting in half a year's busy half a year's leisure, and the economic results were not satisfactory.

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"P", the enterprise accepted the "weak season" new marketing concept, at the same time, the development of domestic and international two markets, the whole year sales have no weak season, double sales, economic benefits multiplied.

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