Wikipedia Accelerates Brand Expansion And Layout The National Market.

Over the past few days, Cai Weipeng has been very busy with CEO. First, he went to Anhui, Hunan and Jiangxi to sign an agreement with a domestic supermarket chain giant. She also accompanied Italy customers to return to Shishi inspection. She also went to a cooperative factory to check the stock of products and the stocking situation of accessories. Besides, she had to spare some time to learn "charging". However, behind the hardships, it is gratifying that the development momentum of the layout of Wikipedia is strong in the whole country.

"Since 2012, the fast fashion market in China has started to boom again. The world's major fast fashion brands continue to accelerate their layout in China. Not only do Forever21 enter the mainland market in a high-profile way, but H&M's sub brands Monki and COS also confirm that they will open stores in the mainland of China, and Topshop is exploring the mainland market with the cooperation of fashion boutiques. Fast fashion The competition faced by brands is more and more cruel. Cai Weipeng said that in the face of the fast fashion trend of prairie fire, Shishi clothing brand was unwilling to sit still and die. So, the only product was added to the fast fashion movement of the garment industry.

At present, Wikipedia and the domestic supermarket giants "strong alliance" signed an agreement. In the future, the supermarket will see the shadow of "V+K only customer but product" in 1/3 stores nationwide. It is reported that Victor Shang pin The layout of the whole country has been officially launched. In the past three years, nearly 100 stores have opened in Wuhan, Hubei.

"To be honest, just as we all shouted at the shopping mall, there was a great deal of pressure on the rapid development of physical stores." Cai Weipeng admitted that in recent years, online shopping has flourished, so that the entity store exclaims that "the passenger flow is being carved up!" but from the perspective of market development, this view seems to be untenable.

Cai Weipeng thinks, yes. Clothing brand For example, as long as the power is on the right side, the electricity supplier and the physical store will not replace each other, but will complement each other. To this end, Cai Weipeng has a brand new position in the future of the company: the combination of online and offline.

How to achieve integration? It is reported that Wikipedia chose to store in the main cities of the country, and stationed in the first tier e-commerce platform in China, through the way of city distribution, to achieve "24 hours door-to-door". "For example, when consumers in Beijing buy a garment online, we will send goods from Beijing's direct store to save delivery time and travel."

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"Customer only products" is a fast fashion clothing brand. It goes straight line business. The store products include coats, sweaters, shirts, casual pants and so on. Consumers can find what they need in the store. In recent years, Shishi textile and garment industry has been constantly upgrading and upgrading, making use of native fertile soil to cultivate a number of influential clothing brands.