Selling Words Can Impress Customers How To Retain Male Customers.

< p > when a male customer enters the shop alone, it is the best time to play a href= "//www.sjfzxm.com/news/index_c.asp" > shopping guide < /a >.

"Male customers are generally less sensitive to fashion and are easy to be influenced by shopping guide opinions. When shopping guides are very professional, they can greatly increase the rate of single sales."

Wu Xia told reporters about an example of an old employee in his shop.

This old employee is one of the highest salesmen in Wu Xia store.

< /p >

< p > when a male customer tries on a woolen "a href=" //www.sjfzxm.com/news/index_c.asp > a suit > /a >, the old employee says to the customer, "the fabric of this suit is selected from Australia's Merino wool. This is a world-class material, you can feel it, it feels smooth and has no burr.

Like you often run outside the business people, this processed fabric has wrinkle resistant, easy to handle characteristics, very suitable for travel when wearing.

And its waist line design is a little bit closer than that of a normal suit, so that your shoulders are more straight.

This is what the old employee said when he tried it on. After five minutes, the boy paid the bill satisfactorily.

< /p >

< p > Wu Xia told reporters that this is because men pay more attention to the material and practicality of clothing than women. You have to make him feel value for money. They are more likely to be moved by professional guidance.

If customers are trying on them, they can only say "nice" or "excuse me" on the side of the shopping guide. This lack of logic and professionalism will be regarded as an annoying voice by customers.

< /p >

< p > more than half of the cases are < a href= "//www.sjfzxm.com/news/index_c.asp" > male customers < /a > accompanied by women, this woman is often his wife or girlfriend.

In this case, the shopping guide must understand that women are the last resort, while men are only responsible for their pockets.

< /p >

< p > Hao Minmei told reporters in order to prove this point, a few days ago she saw a "run alone" accident.

At that time, a man and a friend came to the shop. A salesman was very active, helping the customer get several clothes, and constantly evaluating the collocation of the male customers.

The shop assistant has been talking about his views, and sometimes even disagreed with his female companion. Although the clerk has been sincere and spent a lot of time in the process, he failed in the end.

< /p >

< p > "in the process, the male customer basically did not say anything but played the clothes rack.

And that shopping guide blindly persuaded male customers to make choices, and even disagreed with their female customers, which is the root cause of failure.

Hao Minmei said that no woman is willing to be questioned about her aesthetics, especially when she is shopping with her boyfriend.

When a pair of men and women join the men's clothing store, the focus of the guide should be on the female customers.

< /p >

< p > "the wise move at this time is to say less about your own viewpoint and observe the reaction of the female companion. When the female partner looks at a certain style, be sure.

Sometimes it can even win the favor of women by exchanging and praising. "

Hao Minmei said that she often cited such examples in the training of shop assistants, and the ultimate goal was to let shoppers find a single entry point by analyzing the characteristics of various customers.

< /p >